Ten Thousand to One Exhibition Үзэсгэлэнгийн Дүрслэлийн Индентити by Poovakorn Watcharaphongphiphat

Ten Thousand to One Exhibition Үзэсгэлэнгийн Дүрслэлийн Индентити by Poovakorn Watcharaphongphiphat is a highly esteemed winner of the very prestigious 2022 A' Design Award Хүрэл шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ХүрэлГрафик· 2022

Ten Thousand to One Exhibition Үзэсгэлэнгийн Дүрслэлийн Индентити

by Poovakorn Watcharaphongphiphat

Client: Mahidol University International College

A' Design Award Хүрэл шагнал Winner in График Category

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Colors

The Design

About Ten Thousand to One Exhibition Үзэсгэлэнгийн Дүрслэлийн Индентити

Ten Thousand to One буюу "Арван Мянгаас Нэг" нь Махидол Их Сургуулийн Олон Улсын Коллежийн Харилцаа Холбооны Дизайны хөтөлбөрийн ахлах курсын оюутнуудын дипломын төслүүдийн үзэсгэлэнд зориулсан дүрслэлийн индентити юм. Энэхүү индентити нь дүрслэл, өнгө болон гол график элементүүдийг ашиглан үзүүлж буй бүх төслүүдийг холбож, зочдод найрсаг бөгөөд урам зориг өгөх уур амьсгал бүрдүүлдэг. Дизайны энэхүү систем нь хэвлэмэл болон онлайн хэвлэлүүд, постер, типографи, хөдөлгөөнт клипүүд, чиг баримжаа олгох орчны график, тайзны загвар, арга хэмжээний товхимол, бэлэг дурсгалын зүйлс зэрэгт хэрэглэгдсэн байна.

The Recognition

About the A' Design Award Хүрэл шагнал

Ten Thousand to One Exhibition Үзэсгэлэнгийн Дүрслэлийн Индентити нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Ten Thousand to One Exhibition Үзэсгэлэнгийн Дүрслэлийн Индентити нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Ten Thousand to One Exhibition Үзэсгэлэнгийн Дүрслэлийн Индентити хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ten Thousand To One is an exhibition showcasing thesis projects created by seniors of the Communication Design Program at Mahidol University International College. To integrate the visual identity, a series of materials and publications are created with Ten Thousand To One visual identity. Designers designed a set of visual identity concepts through the use of illustration, color, and exhibition's key graphics to connect all projects together and at the same time, create a friendly and inspired atmosphere for visitors.
Dimensions & Packaging: Siam Center exhibition space, 120 m x 110 m
Tags: Graphics, Illustration, Visual Communication Design, Event, Exhibition Display
Production Technology: Integration of various media and applications are used to create the exhibition promotional materials for the projects' displays including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
Design Challenge: The visual representation, identity, of the exhibition must cohesively project unique characteristics of various types of displayed design works. In addition, the exhibition’s visual identity should not only be flexible enough for designers to apply to the visual identity of all promotional material media and application, but also should visually communicate the theme of the exhibition to visitors from the non-design field.
Research: The aim of this research is to come up with the design of the visual identity for the exhibition which will be transformed to key graphics linking all displayed works together through exhibition event promotional material, application, and media. The process started with the review of all works that will be displayed in the exhibition event. Then the assigned designers, creative team, came up with the theme of the exhibition covering all shared fundamental steps of the “design process” for the creation of final design works in the exhibition. For the design process using here, thousands and thousands of possible ideas were generated, then edited and revised down through a series of critique sessions which acted as a filter for the best, only one, final design work. This concept led to the theme of the exhibition and got transformed through the event’s identity, key visual, and promotional material including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
Inspiration: Ten Thousand To One is taken from the design process involving the search for ideas visual, research, in-depth study as well as analysis, and then filtering those ideas into the best one that is thoroughly executed as design products that are not only solve identified problems, but also practical and beneficial to users and society as a whole.
Project Duration: The project started in September 2019 with the research and design development and finished in August 2020 as an exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Operation Flow: Group of assigned designers created an event visual identity that not only captures unique characteristics of projects shown in the exhibition, but also projects a friendly and inspired atmosphere for visitors.

The goal is to make visitors feel inspired with all creative works surrounding them while they are walking through the exhibition displays. With the hope to create visual, graphic design, appreciation among them.
Team Members: Graphic designer :Poovakorn Watcharaphongphiphat
Graphic designer :Supawadee Pankongka
Graphic designer :Yasinee Sriworawiang.