Kerloso Wine Дарсны сав баглаа боодол by Langcer Lee

Kerloso Wine Дарсны сав баглаа боодол by Langcer Lee is a highly esteemed winner of the very prestigious 2022 A' Design Award Алтан шагнал in Савлагааны дизайн Competition Category.

АлтанСавлагаа· 2022

Kerloso Wine Дарсны сав баглаа боодол

by Langcer Lee

Client: Litete Brand Design

A' Design Award Алтан шагнал Winner in Савлагаа Category

58,468

Verified Award Winner

Verify Award Status for #130637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kerloso Wine Дарсны сав баглаа боодол

Kerloso Wine бол Чили улсын улаан дарсанд зориулсан сав баглаа боодлын дизайн юм. Шошгон дээр далайчид Улаан Өндөгний арал дээр анх газардахдаа харсан үзэгдлийг дүрсэлсэн бөгөөд үүнд чулуун хөшөө, галт уул, цэцэг, буга, шувууд багтжээ. Лонхыг байгалийн гаралтай будааны цаасаар ороож, сүрлэн олсоор боож, Моай хөшөөнүүдтэй ижил материал болох байгалийн хөх чулуугаар чимэглэсэн. Цаасны дээд хэсгийг жинхэнэ галаар шатаасан тул тэмдэг бүр давтагдашгүй онцлогтой. Өөр өөр өнгө нь усан үзмийн өөр өөр төрлийг илэрхийлдэг. Ороосон лонх нь ойролцоогоор 35 сантиметр өндөр байдаг.

The Recognition

About the A' Design Award Алтан шагнал

Kerloso Wine Дарсны сав баглаа боодол нь A' Design Award Алтан шагналын ялагч бөгөөд нэгдүгээр зэргийн, гайхамшигтай, гарамгай загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Алтан ялагчид бол маш шинэлэг, алсын хараатай, нүд гялбам гэрэлтсэн бүтээл бөгөөд зохион бүтээгчдийн авьяас, мэргэн ухаан, ур чадварыг тусгадаг. Kerloso Wine Дарсны сав баглаа боодол нь хамгийн их магтагдсан, чиг хандлага тогтоогч, хөшөө мэт шинэ бүтээл болж урьд өмнө байгаагүй үнэ цэнийг бий болгоно гэж хүлээгддэг. Алтан шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг гайхамшигтай, үнэлэгдсэн төсөл юм. Kerloso Wine Дарсны сав баглаа боодол хүчтэй хүсэл төрүүлж, хүсэл тэмүүллийг сэдрээж, бүтээлч сэтгэлгээг урамшуулж, байлдан дагуулдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
Dimensions & Packaging: The height of the bottle after wrapping paper is about 35cm
Tags: Wine,packaging,Moai,Origina,paper
Production Technology: The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
Design Challenge: The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
Research: The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
Inspiration: Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
Project Duration: The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
Operation Flow: The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
Patents: Copyrights belong to Langcer Lee, 2021.
Team Members: Client:Warriors Wine
Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Image Credits: Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.