Gregory Donut Донат сав баглаа боодол by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 A' Design Award Хүрэл шагнал in Савлагааны дизайн Competition Category.
ХүрэлСавлагаа· 2022
Gregory Donut Донат сав баглаа боодол
Client: Stora Enso China Packaging
A' Design Award Хүрэл шагнал Winner in Савлагаа Category
Verified Award Winner
Verify Award Status for #130936The Design
About Gregory Donut Донат сав баглаа боодол
Грегори Донат нь авч явах хоол болгон зардаг донатны цаасан суурьтай сав баглаа боодлын дизайн юм. Харагдах бүх цаас нь хүнсний бүтээгдэхүүнтэй харьцахад зориулагдсан зэрэглэлийн юм. Ханцуй нь өндөр бат бэх чанартай FBB цаасаар хийгдсэн бөгөөд бэхийг хамгаалдаг усан суурьтай хийжигтэй лакаар өнгөлж, хүнсний зэрэглэлийн шар буурцайн бэхээр хэвлэсэн. Ерэн градусын эргэлдэх бүтэц нь савлагчид хайрцгийг хурдан хэлбэржүүлэх боломжийг олгодог тул сав баглаа боодлыг хавтгай хэлбэрээр тээвэрлэх боломжтой. Хайрцаг бүр зургаан донат багтаадаг бөгөөд ханцуйны бариулын хоёр хэмжээ нь зургаан ба арван хоёр ширхэгт тохирсон байдаг. Донат болон улаан буудайн зурагтай хар цэнхэр график нь далайчдын соёлыг сануулдаг.
The Recognition
About the A' Design Award Хүрэл шагнал
Gregory Donut Донат сав баглаа боодол нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Gregory Donut Донат сав баглаа боодол нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Gregory Donut Донат сав баглаа боодол хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
- Dimensions & Packaging
- Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging - Tags
- Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
- Production Technology
- All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format. - Design Challenge
- Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements. - Research
- In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture. - Inspiration
- Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
- Project Duration
- The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
- Operation Flow
- All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
- Patents
- Structure utility model patent copyright belongs to Stora Enso China Packaging
- Team Members
- Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
