Stories of Communication Брэндийн Дүр Төрхийн Дизайн by Mengyi Xie

Stories of Communication Брэндийн Дүр Төрхийн Дизайн by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Хүрэл шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ХүрэлГрафик· 2022

Stories of Communication Брэндийн Дүр Төрхийн Дизайн

by Mengyi Xie

Client: School of Communication, East China Normal University

A' Design Award Хүрэл шагнал Winner in График Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Брэндийн Дүр Төрхийн Дизайн

"Харилцаа Холбооны Түүхүүд" нь их сургуулийн харилцаа холбооны сургуулийн арван таван жилийн ойд зориулан бүтээсэн дүрслэлийн дүр төрхийн дизайн юм. Үндсэн лого нь 15 тоон дээр суурилсан геометрийн график дүрс байна. Энэхүү үндсэн логоноос 100 дэд лого бүхий цуврал бүтээгдсэн. Дэд лого бүр нь харилцаа холбооны түүхэн дэх нэг түүх, нээлт буюу санаачилгыг харуулдаг бөгөөд эртний үед ашиглагдаж байсан зангидсан утаснаас эхлээд анхны сонин, дэлхийн вэб сүлжээ (World Wide Web) хүртэлх түүхийг багтаасан болно. Он цагийн дарааллаар байрлуулсан дэд логонуудыг постер, урилга, буклет, тайзны чимэглэл болон дурсгалын зүйлст ашигласан болно.

The Recognition

About the A' Design Award Хүрэл шагнал

Stories of Communication Брэндийн Дүр Төрхийн Дизайн нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Stories of Communication Брэндийн Дүр Төрхийн Дизайн нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Stories of Communication Брэндийн Дүр Төрхийн Дизайн хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie