Rely on Hydrogen Үндсэн Функц: Корпорацийн Дүр Төрх by Guangzhou Cheung Ying Design Co. Ltd.

Rely on Hydrogen Үндсэн Функц: Корпорацийн Дүр Төрх by Guangzhou Cheung Ying Design Co. Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Хүрэл шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ХүрэлГрафик· 2022

Rely on Hydrogen Үндсэн Функц: Корпорацийн Дүр Төрх

by Guangzhou Cheung Ying Design Co. Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award Хүрэл шагнал Winner in График Category

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Verified Award Winner

Verify Award Status for #137134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rely on Hydrogen Үндсэн Функц: Корпорацийн Дүр Төрх

Ном Текст: Rely on Hydrogen нь устөрөгчийн ус ашиглан эрүүл мэндийн бүтээгдэхүүн боловсруулдаг компанид зориулан бүтээсэн корпорацийн дүр төрх юм. Лого нь бүтээгдэхүүний хэлхээний шугамууд, мөн уламжлалт хятад усны гексаграмм графикаас санаа авч, хятад бичгийн тэмдэгтүүд дээр суурилан бүтээгдсэн. Тэмдэгтүүдийн зузаан болон зураасуудын налуу байдал нэгдмэл байгаа тул хэлбэрүүд тодорхой, тэнцвэртэй хэвээр үлддэг. Налуу шугамууд болон дугуйруулсан булангууд нь энэ дүр төрхийг тайван, орчин үеийн шинж чанартай болгодог. Онцгой саарал болон гэрэл гэгээтэй шар өнгө нь үндсэн өнгө болж байна. Дүр төрхийг хэвлэл, дижитал медиа, дотоод орон зайд ашиглах зорилгоор вектор форматаар зурсан байна.

The Recognition

About the A' Design Award Хүрэл шагнал

Rely on Hydrogen Үндсэн Функц: Корпорацийн Дүр Төрх нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Rely on Hydrogen Үндсэн Функц: Корпорацийн Дүр Төрх нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Rely on Hydrogen Үндсэн Функц: Корпорацийн Дүр Төрх хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
Dimensions & Packaging: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tags: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Production Technology: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Design Challenge: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Research: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Inspiration: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Project Duration: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Operation Flow: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu