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By Beth Коллагены Нэмэлт Савлагаа by Angela Spindler

By Beth Коллагены Нэмэлт Савлагаа by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Алтан шагнал in Савлагааны дизайн Competition Category.


АлтанСавлагаа· 2022

By Beth Коллагены Нэмэлт Савлагаа

by Angela Spindler

Client: Depot Creative

A' Design Award Алтан шагнал Winner in Савлагаа Category

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Verified Award Winner

Verify Award Status for #137495

Colors

The Design

About By Beth Коллагены Нэмэлт Савлагаа

Тус агентлагт энэхүү тансаг зэрэглэлийн ательед зориулж захиалгат хөлөг онгоц зэрэг харааны таних систем, сав баглаа боодлын загварыг бий болгох даалгавар өгсөн. Боломжтой бол бүх материалыг хэрэглээний дараах хаягдал, FSC цаас, шар буурцагт суурилсан бэх ашиглахаас эхлээд байгаль орчны баталгаанд үндэслэн сонгосон. Сав баглаа боодол нь хар ногоон, цайвар пастелийн өнгөт палитр, өндөр чанартай материал, бүтэц, нарийн хэвлэмэл өнгөлгөөг ашиглан тансаг байдал, нэр хүндийн бодит мэдрэмжийг бий болгодог.

The Recognition

About the A' Design Award Алтан шагнал

By Beth Коллагены Нэмэлт Савлагаа нь A' Design Award Алтан шагналын ялагч бөгөөд нэгдүгээр зэргийн, гайхамшигтай, гарамгай загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Алтан ялагчид бол маш шинэлэг, алсын хараатай, нүд гялбам гэрэлтсэн бүтээл бөгөөд зохион бүтээгчдийн авьяас, мэргэн ухаан, ур чадварыг тусгадаг. By Beth Коллагены Нэмэлт Савлагаа нь хамгийн их магтагдсан, чиг хандлага тогтоогч, хөшөө мэт шинэ бүтээл болж урьд өмнө байгаагүй үнэ цэнийг бий болгоно гэж хүлээгддэг. Алтан шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг гайхамшигтай, үнэлэгдсэн төсөл юм. By Beth Коллагены Нэмэлт Савлагаа хүчтэй хүсэл төрүүлж, хүсэл тэмүүллийг сэдрээж, бүтээлч сэтгэлгээг урамшуулж, байлдан дагуулдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
Dimensions & Packaging
The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
Tags
Beauty, Luxury, Premium
Production Technology
Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.

A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable.
Design Challenge
From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
Research
The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
Inspiration
Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
Project Duration
June 2020-July 2021, Sydney Australia
Operation Flow
The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
Team Members
Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson

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