Cherish Food Зурган цуврал by Chunli Zhou

Cherish Food Зурган цуврал by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 A' Design Award Төмөр шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ТөмөрГрафик· 2022

Cherish Food Зурган цуврал

by Chunli Zhou

Client: Northeastern University of China

A' Design Award Төмөр шагнал Winner in График Category

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Verify Award Status for #137929

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Colors

The Design

About Cherish Food Зурган цуврал

"Хүнс хайрлая" бол хүнсний хэмнэлтийн тухай зурган цуврал юм. Энэхүү цуврал нь тарианы ургалтыг цаг хугацааны дарааллаар, хавар тарихаас эхлэн зун ургаж, намар хураах хүртэлх үйл явцыг харуулдаг. Улирлын өнгө, дүрслэлийн өөрчлөлт нь үе шаттайгаар давхарлагдан харагдах мэдрэмжийг төрүүлдэг. Хятад хэлний зүйр цэцэн үгсийг зурагтай хослуулан, тариа ургуулах хэчнээн хэцүү болохыг илэрхийлсэн байна. Уг бүтээлийг вектор дизайны программ хангамж ашиглан бүтээж, нарийн ширийн зүйлд анхаарал хандуулан хэвлэсэн байна. Энэ цувралыг хэвлэлийн мэдээллийн хэрэгсэл, интернэт болон анимэйшн зэрэгт ашиглах боломжтой.

The Recognition

About the A' Design Award Төмөр шагнал

Cherish Food Зурган цуврал нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Cherish Food Зурган цуврал нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Cherish Food Зурган цуврал нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 'Cherish Food' illustration illustrates the concept of food conservation through a series of aesthetically pleasing food-growing illustrations that have an overall character of expressiveness, creativity, design and application. Compared to traditional food conservation posters and illustrations, this design uses time as a breakthrough to narrate food conservation in chronological order, making the illustrations more holistic.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
Tags: Save food, Cherish food, Food conservation, Savings, Valuable,
Production Technology: This series of illustrations and expressions is drawn by illustrator vector design software. It has been produced by a high level of printing and manufacturing technology to show the detail of the beautiful and delicate illustrations, which can also be used in a variety of media for promotional purposes. The hope is to show the great impact of art while demonstrating the charm of the illustrations themselves.
Design Challenge: This 'Cherish Food' illustration is designed to reflect the growing process of grains, incorporating Chinese 'idioms' in the design and using them to reflect the hard-won nature of grain. The final blend of connotation and aesthetics is achieved through translation and procreate software.
Research: Cherish Food is one of our traditional virtues and is useful in the construction of the contemporary concept of sustainable development, which is represented by the fact that food is an important part of 'clothing, food, housing and transport'. The illustration shows the growth of food in chronological order, which makes the purpose of the design more intuitive and clear to the viewer. This contributes to our aim of urging people to save food and promote the concept of sustainable development.
Inspiration: Art is a sensual vehicle that reflects life and culture. This Cherish Food llustration design Contains Spring,the season for sowing seeds,Summer,the season of growth,Autumn, the season of harvest,shows the growing process of grains through the changing seasons of spring,summer and autumn. The combination of time, idiom and illustration techniques presents a unique aesthetic that reflects a sense of progressive layering. It can be applied to a variety of expressions, such as the internet, print media and animation.
Project Duration: The project starts in December 2021 at Northeastern University in Shenyang, Liaoning Province, China and ends in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
Operation Flow: The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
Team Members: Instructor: Huo Kai , Designer: Zhou Chunli
Image Credits: Image #1 : Illustration Chunli Zhou 2022.
Image #2 : Illustration Chunli Zhou 2022.
Image #3 : Illustration Chunli Zhou 2022.
Image #4 : Illustration Chunli Zhou 2022.