Хүрэл График · 2022

BTY Brand Identity Лого болон хэрэглээний загварууд

by Etude Digital

A' Design Award Хүрэл шагнал 2022 in График
CLIENT: BTY Group
Estimated Number of Design Views: 23,326
Verification code 0BBAB77CA6 · Verify this award

Нээн мэдэх Visit Site View at A' Design Award Press Release

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About BTY Brand Identity Лого болон хэрэглээний загварууд

BTY брэндийн дүр төрх нь BTY Group-ийн тулд бүтээгдсэн лого болон хэрэглээний загваруудын хөтөлбөр юм. Лого тэмдэг нь генакер тарвасны дэлгэрч буй мөчийг шинжилгээ, математик тайллаар илэрхийлсэн загвар юм. Мөн энэ загвар нь генакер тарвас нь тарвасан завины уралдаанд авчирсан эрс өөрчлөлтийг мөн илэрхийлдэг. Тэмдэг нь хүн технологийг удирдан чиглүүлдэг ирээдүйг илэрхийлнэ. Хүссэн геометрийн хэлбэрт хүрэх хүртэл 300 гаруй харандаагаар зурсан эскиз, дараа нь дижитал орчинд боловсронгуй болгох ажил хийгдсэн. Хар өнгө нь үндсэн өнгө бөгөөд тод өнгөнүүдээр дэмжигдсэн. Хар цагаан хэлбэр нь олон төрлийн материал дээр хялбархан хэвлэн үржих боломжийг олгодог.

About the A' Design Award Хүрэл шагнал

BTY Brand Identity Лого болон хэрэглээний загварууд нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. BTY Brand Identity Лого болон хэрэглээний загварууд нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. BTY Brand Identity Лого болон хэрэглээний загварууд хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Press Kit

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.