Una Luna Кондитерын баглаа боодол by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Төмөр шагнал in Савлагааны дизайн Competition Category.
ТөмөрСавлагаа· 2022
Una Luna Кондитерын баглаа боодол
Client: Sot B&d
A' Design Award Төмөр шагнал Winner in Савлагаа Category
Verified Award Winner
Verify Award Status for #139030The Design
About Una Luna Кондитерын баглаа боодол
Уна Луна бол Италийн хар шоколадаар бүрсэн жимсний чихрийн премиум цувралд зориулсан баглаа боодлын дизайн юм. Алдартай украин шүлгүүдийн мөрөөс сэдэвлэн "Гүзээлзийн цэцэрлэг" болон "Сарнай ба Усан үзэм" нэртэй хоёр хайрцаг бүтээгдсэн. Хайрцаг бүр тусдаа элементүүдээс бүрдсэн коллаж дүрслэлтэй бөгөөд тухайн цувралд ашигласан жимс нь бүтээлийн дотор давтагдан гардаг. Хар өнгийн дэвсгэр болон энгийн бичиглэл нь орчин үеийн, дэгжин харагдацыг бий болгодог. Хайрцгуудыг офсет технологиор хэвлэж, зарим дэлгэрэнгүй хэсэгт хив будаг болон зэс хальсан товойлгыг ашигласан.
The Recognition
About the A' Design Award Төмөр шагнал
Una Luna Кондитерын баглаа боодол нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Una Luna Кондитерын баглаа боодол нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Una Luna Кондитерын баглаа боодол нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
- Dimensions & Packaging
- 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm - Tags
- Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
- Production Technology
- All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
- Design Challenge
- One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
- Research
- The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
- Inspiration
- Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
- Project Duration
- This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
- Operation Flow
- The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance
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