Abstract Illustrations Abstract Illustrations Branding Design Kit by Nargiza Usmanova

Abstract Illustrations Abstract Illustrations Branding Design Kit by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award Төмөр шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ТөмөрГрафик· 2022

Abstract Illustrations Abstract Illustrations Branding Design Kit

by Nargiza Usmanova

Client: TELS Group

A' Design Award Төмөр шагнал Winner in График Category

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Verified Award Winner

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Colors

The Design

About Abstract Illustrations Abstract Illustrations Branding Design Kit

Жил бүрийн брэндийн иж бүрдэлд зориулсан өвөрмөц чимэглэлийг бүтээх урам зориг нь өвөрмөц хийсвэр хэв маягийн урт хугацааны эрэл хайгуул байсан юм. Бид тодосгогч палитрт динамик эрч хүчтэй шугам бүхий 10 өөр албан ёсны найрлагыг бүтээсэн. Төслийн гол ялгаа нь бүх сурталчилгааны бүтээгдэхүүний брендийн үзэл баримтлалын чимэглэлийг бий болгох явдал юм. Бүх чимэглэлийг гуашийн техникээр гараар зурсан. Минималист шугаман хэв маягийн өнгөт албан ёсны найрлага нь бүтээгдэхүүнийг бусад олон тооны өрсөлдөөний жишээнээс ялгахад тусалдаг.

The Recognition

About the A' Design Award Төмөр шагнал

Abstract Illustrations Abstract Illustrations Branding Design Kit нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Abstract Illustrations Abstract Illustrations Branding Design Kit нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Abstract Illustrations Abstract Illustrations Branding Design Kit нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova