Transam Carriers Брэнд Дүр Төрх by Maksim Zinchuk

Transam Carriers Брэнд Дүр Төрх by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 A' Design Award Хүрэл шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ХүрэлГрафик· 2022

Transam Carriers Брэнд Дүр Төрх

by Maksim Zinchuk

Client: NUMZ Graphics

A' Design Award Хүрэл шагнал Winner in График Category

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Colors

The Design

About Transam Carriers Брэнд Дүр Төрх

Transam Carriers нь Канадын Торонто хотод байрлах тээвэр, логистикийн үйлчилгээ үзүүлэгч компанийн брэнд дүр төрх юм. Энэ дүр төрх нь Зубр буулай, буюу Европ бизон дээр суурилдаг бөгөөд энэ нь Зүүн Европт байдаг, өвөрмөц байдал болон хүч чадлыг илэрхийлдэг амьтан юм. Амьтны толгойг гурвалжин хэлбэрт багтаасан бөгөөд налуу тусгай фонт нь лого-д динамик төрх өгдөг. Шар болон хар өнгө нь хоёр үндсэн өнгө болно. Энэ хэв маягийг корпорацийн ачааны машинууд, вэбсайт, олон нийтийн сүлжээ, бичиг хэргийн хэрэглэл, сурталчилгаа болон урамшуулалт бүтээгдэхүүн дээр хэрэглэсэн байна. Графикт орсон шар гурвалжингууд нь брэндийг салбартаа хялбархан таниулдаг болгодог.

The Recognition

About the A' Design Award Хүрэл шагнал

Transam Carriers Брэнд Дүр Төрх нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Transam Carriers Брэнд Дүр Төрх нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Transam Carriers Брэнд Дүр Төрх хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensions & Packaging: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tags: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Production Technology: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Design Challenge: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Research: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiration: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Project Duration: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Operation Flow: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Team Members: Designer: Maksim Zinchuk
Image Credits: Maxim Zinchuk, NUMZ Graphics