Messenger Angel Савлагаа by Musa Celik is a highly esteemed winner of the very prestigious 2022 A' Design Award Төмөр шагнал in Савлагааны дизайн Competition Category.

ТөмөрСавлагаа· 2022

Messenger Angel Савлагаа

by Musa Celik

Client: Kertil Cam

A' Design Award Төмөр шагнал Winner in Савлагаа Category

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Verified Award Winner

Verify Award Status for #140139

View at A' Design Award Press Release Award Badge

Colors

The Design

About Messenger Angel Савлагаа

Энэхүү дизайн нь хэдэн арван жилийн өмнө байгуулагдсан, хэрэглэгчдийн нүдэнд эргэн дурсах сэтгэгдэл төрүүлдэг брэндэд зориулагдсан юм. Савлагаанд сахиусан тэнгэрийн бэлгэдлийг тойрсон өнгөний шилжилттэй домогт дүрслэлийн ертөнц багтсан байна. Шилний дизайн дахь цэцэгт бүтэц нь брэндийн үнэрийг илэрхийлдэг. Доороос дээш нарийвчлан ороолт хэлбэрээр урсах давалгаа нь үнэрийн цацралыг дүрсэлж, тансаг үнэр шилнээс асгарч буй мэт мэдрэмж төрүүлдэг. Энэхүү дизайн нь түүхт брэндэд шинэ, орчин үеийн дүр төрхийг бий болгохыг зорьсон болно.

The Recognition

About the A' Design Award Төмөр шагнал

Messenger Angel Савлагаа нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Messenger Angel Савлагаа нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Messenger Angel Савлагаа нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A mythological visual world with the soft color transitions in the Messenger Angel symbol is in the center of the design. Variant names are the plants in Turkey, famous for their history.

The Messenger Angel Symbol also indicates the mystery of the lost 2000 year old scents. The floral structure in the bottle design refers to the unique scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of unique fragrances overflowing out of the bottle.
Dimensions & Packaging: Height 25 cm X Length 4,6 cm X Width 8,6 cm
Tags: Scent, Fragrance, History, Mythological
Production Technology: For production, 90% recycled pet and PP labels were used. A spiral section was created on the neck of the bottle. This represents the diffusion of scents. It was a challenging detail to get this part out of the production mold, and we ensured that it was produced without any problems with a unique method.
Design Challenge: The main challenge was understanding the brand's historical look and redesigning the brand identity and packaging design by protecting the brand's core. In addition, developing a solid brand identity and symbol to make the brand more memorable was essential. Therefore, a mythology character is the brand symbol to describe the scents that would suit the goddesses.
Research: When the room scent product category is explored, one can see that competing brands use many color explosions and flowers. The bottle designs are relatively standard and similar to home care products. In addition, there is almost no brand with a powerful, premium brand identity.

The angel symbol tells the brand's story and differentiates the competitors on the shelf with the floral form of the bottle. Like fascinating fragrances, fascinating stories from the past come to mind with the brand.
Inspiration: Since ancient times, fragrances have been used for many purposes in every phase of daily life and have been an essential passion for queens and goddesses. Inspired by this, the brand Kertil Cam creates fragrances with plant-based ingredients, using the best plant extracts from the unique nature of Turkey.

It is believed that fragrances are so impressive that they can even solve the mysteries of ancient times of queens and goddesses. For this reason, the Messenger Angel symbol is created to symbolize this miracle.
Project Duration: Istanbul, 15.06.2021 - 30.12.2021
Operation Flow: Kertil Çam is a luxury fragrance brand producing the best colognes in Turkey using unique plant extracts since 1962. The brand needed a premium design for these unique scents. Protecting the brand's core and making it more youthful and modern was crucial.

A powerful brand identity that matches the spirit and essence of the brand adds a new touch to the brand. The symbol will remind the brand and its meaning to customers, even without the logo.
Team Members: Musa Celik, Efe Esa