Tongming Vision Correction Лого by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 A' Design Award Мөнгөн шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.
МөнгөнГрафик· 2023
Tongming Vision Correction Лого
by Kuaiyu Tang
Client: Shanghai Tongming Vision Correction Center
A' Design Award Мөнгөн шагнал Winner in График Category
Verified Award Winner
Verify Award Status for #144198The Design
About Tongming Vision Correction Лого
Tongming Vision Correction нь залуучууд болон хүүхдэд зориулсан хараа засах төвд зориулан бүтээсэн лого юм. Tongming гэдэг нэр нь хүүхэн хараа болон гэрэлтэй гэсэн утгатай тул хүүхэн харааг дизайны гол элемент болгон ашигласан. Тодролын өөр өөр түвшинтэй гурван хүүхэн харааг дараалалтайгаар байрлуулснаар бүдгээс тод хүрэх засах үйл явцыг харуулжээ. Логог нэрийн хуудас, тэмдэглэлийн дэвтэр болон зурагт хуудсанд хэрэглэсэн. Нэрийн хуудас болон энгийн хэрэглээний иж бүрдлийг тусгай цаасан дээр хэвлэсэн бол зурагт хуудсанд гадаа орчны фото материал ашигласан болно.
The Recognition
About the A' Design Award Мөнгөн шагнал
Tongming Vision Correction Лого нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Tongming Vision Correction Лого нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Tongming Vision Correction Лого бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
- Dimensions & Packaging
- Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
- Tags
- Logo design, business card design, memo design, poster design, website design, etc
- Production Technology
- The business card and the casual set are special paper, and the poster uses outdoor photo materials.
- Design Challenge
- To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
- Research
- The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
- Inspiration
- Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear. - Project Duration
- The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
- Operation Flow
- The project took half a month to complete.
- Team Members
- Kuaiyu Tang
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