Golden Cat Шар Айраг by Jin Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Төмөр шагнал in Савлагааны дизайн Competition Category.

ТөмөрСавлагаа· 2023

Golden Cat Шар Айраг

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

A' Design Award Төмөр шагнал Winner in Савлагаа Category

13,145

Verified Award Winner

Verify Award Status for #146768

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Golden Cat Шар Айраг

Энэ бол шөнийн цагаар хэрэглэх шар айраг юм. Загвар зохион бүтээгч нь хэрэглэгчдийн маш их таалагддаг муурыг дизайны гол дүрээрээ сонгосон бөгөөд ингэснээр шар айраг нь хэрэглэгчидтэй хурдан сэтгэл хөдлөлийн холбоо тогтоож, дотно харилцааг нэмэгдүүлэх болно. Үүний зэрэгцээ, шөнийн үйл ажиллагаанд дуртай муур нь энэ дарсны хэрэглээний цаг (шөнийн хэрэглээ) байршилд маш их нийцдэг. Эцэст нь, дизайнер Европын сонгодог хэв маягийг гоёл чимэглэлийн зориулалтаар ашиглаж, шар айрагны шошгыг бүхэлд нь амттангаар дүүргэсэн.

The Recognition

About the A' Design Award Төмөр шагнал

Golden Cat Шар Айраг нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Golden Cat Шар Айраг нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Golden Cat Шар Айраг нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Dimensions & Packaging: Width 58mm x Depth 58mm x Height 188mm
Tags: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Production Technology: Glass bottle sticker
Design Challenge: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Research: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Inspiration: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Project Duration: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Operation Flow: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.