Cycling for a Better Future Дүрслэлийн Харилцаа Холбооны Дизайн by Chris Chung, Chien Chun Feng and Chun Yu

Cycling for a Better Future Дүрслэлийн Харилцаа Холбооны Дизайн by Chris Chung, Chien Chun Feng and Chun Yu is a highly esteemed winner of the very prestigious 2024 A' Design Award Хүрэл шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ХүрэлГрафик· 2024

Cycling for a Better Future Дүрслэлийн Харилцаа Холбооны Дизайн

by Chris Chung, Chien Chun Feng and Chun Yu

Client: Giant Group

A' Design Award Хүрэл шагнал Winner in График Category

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Colors

The Design

About Cycling for a Better Future Дүрслэлийн Харилцаа Холбооны Дизайн

"Илүү Сайхан Ирээдүйн Төлөө Дугуйгаар" бол Giant Group компанийн байгаль орчин, нийгэм, засаглалын стратегид зориулан бүтээсэн дүрслэлийн харилцаа холбооны дизайн юм. Энэхүү стратеги нь тогтвортой байдлыг хангах олон талт хүчин чармайлтыг уур амьсгалын өөрчлөлтийн эсрэг үйл ажиллагаа, эргэлтийн эдийн засаг, нийгмийн хамралт гэсэн гурван тулгуур багана болгон нэгтгэдэг. Дугуйн дугуйнаас санаа авсан тод градиент өнгө, энгийн дугуй хэлбэрүүд нь дүрслэлийн хэлийг бүрдүүлдэг. Уг дизайныг вэбсайтын хуудас, визуал брэндийн стандарт, брэндийн товхимол, инфографик болон нийгмийн сүлжээний зурган контентод ашигласан болно. Зорилго нь олон төрлийн үзэгчидтэй тодорхой, ойлгомжтой харилцаа холбоо тогтооход оршино.

The Recognition

About the A' Design Award Хүрэл шагнал

Cycling for a Better Future Дүрслэлийн Харилцаа Холбооны Дизайн нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Cycling for a Better Future Дүрслэлийн Харилцаа Холбооны Дизайн нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Cycling for a Better Future Дүрслэлийн Харилцаа Холбооны Дизайн хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
Dimensions & Packaging: The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
Tags: Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
Production Technology: Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
Design Challenge: Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
Research: Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
Inspiration: Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
Project Duration: The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
Operation Flow: The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
Patents: Copyrights belong to Giant Group, 2023.
Team Members: Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu
Image Credits: Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.