Sogno Jewelry Design Брэндийн Индентити Систем by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 A' Design Award Хүрэл шагнал in Зар сурталчилгаа, маркетинг ба харилцааны дизайн Competition Category.
ХүрэлЗар сурталчилгаа· 2023
Sogno Jewelry Design Брэндийн Индентити Систем
Client: Sogno
A' Design Award Хүрэл шагнал Winner in Зар сурталчилгаа Category
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The Design
About Sogno Jewelry Design Брэндийн Индентити Систем
Sogno Jewelry Design нь үнэт эдлэлийн брэндэд зориулан бүтээгдсэн брэндийн индентити систем юм. Лого нь ургамлын хэлбэрээс сэдэвлэн бүтээгдсэн бөгөөд иштэй адилавтар муруй, навчнаас авсан нарийн ширийн зүйлсийг сериф үсгийн фонтод нэмж оруулсан. Инжрийн мод гол дүрслэлийн эх сурвалж болсон. Тойрог бол гол элемент бөгөөд бөгжийг болон хоёр хүний хоорондын холбоог илэрхийлдэг. Энэхүү индентити нь дүрслэл, өнгө, чиглүүлэх самбар, худалдааны цүнх, дэлгүүрийн дотоод засал, захиалгын хуудас зэрэгт хэрэглэгдсэн. Тойрог хэлбэртэй бөгжний хайрцаг нь дэлбэрч буй цэцэг мэт нээгддэг бөгөөд үүнийг бүтээхийн тулд тавин загвар туршигдсан.
The Recognition
About the A' Design Award Хүрэл шагнал
Sogno Jewelry Design Брэндийн Индентити Систем нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Sogno Jewelry Design Брэндийн Индентити Систем нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Sogno Jewelry Design Брэндийн Индентити Систем хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
- Tags
- Jewelry, Brand, Package, Identity, Symbol
- Design Challenge
- For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
- Research
- In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
- Inspiration
- Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
- Project Duration
- The project started in October 2020 in Seoul, and finished in March 2021.
- Operation Flow
- The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.
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