XS Horizon Бугуйн Цаг by Dabi Robert is a highly esteemed winner of the very prestigious 2023 A' Design Award Алтан шагнал in Цагны дизайн Competition Category.

АлтанЦаг· 2023

XS Horizon Бугуйн Цаг

by Dabi Robert

Client: Ziiiro

A' Design Award Алтан шагнал Winner in Цаг Category

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Colors

The Design

About XS Horizon Бугуйн Цаг

XS Horizon цаг нь шоуны цагийг тодорхойлох өөр арга барилыг ашигладаг бөгөөд цуглуулгад жижиг unisex хувилбарыг нэвтрүүлэх зорилгоор бүтээгдсэн. Одоогийн мөчийг төсөөлж, өнгөрсөн үеийг ирээдүйгээс ялгахын тулд цаг нь цаг хугацааны орон зайд шилжих шугамыг ашигладаг. Өнгөрсөн үеийг өнөөдрөөс хазайх тусам аажмаар алга болох өнгөний сүүдэртэй дүрсэлсэн бол ирээдүйг харанхуйгаар дүрсэлсэн байдаг. Төслийн зорилго нь бүх хүйстэнд тохирсон авсаархан бугуйн цагийг бий болгох явдал байв.

The Recognition

About the A' Design Award Алтан шагнал

XS Horizon Бугуйн Цаг нь A' Design Award Алтан шагналын ялагч бөгөөд нэгдүгээр зэргийн, гайхамшигтай, гарамгай загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Алтан ялагчид бол маш шинэлэг, алсын хараатай, нүд гялбам гэрэлтсэн бүтээл бөгөөд зохион бүтээгчдийн авьяас, мэргэн ухаан, ур чадварыг тусгадаг. XS Horizon Бугуйн Цаг нь хамгийн их магтагдсан, чиг хандлага тогтоогч, хөшөө мэт шинэ бүтээл болж урьд өмнө байгаагүй үнэ цэнийг бий болгоно гэж хүлээгддэг. Алтан шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг гайхамшигтай, үнэлэгдсэн төсөл юм. XS Horizon Бугуйн Цаг хүчтэй хүсэл төрүүлж, хүсэл тэмүүллийг сэдрээж, бүтээлч сэтгэлгээг урамшуулж, байлдан дагуулдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The XS Horizon is a unique wrist watch that offers a smaller unisex size to the brand's lineup. The watch uses a sharp line moving through time space to visualize the present moment while separating the past and future. The past is represented with a shade of color that fades into oblivion as it diverges from the present, while darkness symbolizes the unknown future.
Dimensions & Packaging: This watch features a 316l stainless steel casing with a matte finish, available in Rose Gold or Black options with pvd color. The casing is 9.7mm thick and 31mm wide, with a twist-lock, matte-finished 316l stainless steel case back. The watch face consists of a solid gradient hour disc and a transparent gradient minute disc. The Milanese mesh strap is 16mm wide and comes with a tool-free quick change mechanism. The watch is powered by a Japanese Miyota 2026 quartz movement and has a hardened mineral crystal glass. The battery lasts approximately 2 years, and the watch is water-resistant up to 5 atm.
Tags: watch, wrist watch, ziiiro, time, xs, disc, horizon
Production Technology: Instead of using hands, the Japanese Miyota quartz movement drives two transparent synthetic discs, which are printed with multiple layers each. The order and opacity of each layer is important to ensure that the gradients are readable with every alignment. The watch casing and strap are made of 316l stainless steel, and pvd color is used for the rose gold and black models. Additionally, the strap features a quick change mechanism at the spring bar.
Design Challenge: Over the years, the brand often received the customer feedback that there is demand for a smaller watch. So Robert designed a new casing that is just three quarters the size of all our existing casings. The design is oriented at one of their best selling models, with a refined and flatter appearance. He also developed a new concept for the watch face, which resembles one of the existing models a little bit, but works different technically. For this new dial design, it was necessary to experiment with printing. Not only finding the right Pantone color hues, but also the right order of printing the layers and opacity.
Research: The brand ZIIIRO is all about unique ways of telling the time. We are aware that the purpose of a traditional wrist watch has evolved from time teller into a status symbol or accessory for expressing one's personality and fashion style. In order to figure out the fashion part, we exhibited at the Berlin fashion week 4 times, where we could get feedback from all over the world. After additional market research by making polls and looking at our customer base, we discovered that a large portion of our fans is affiliated to the creative industry. Since being creative is our credo, it shows that we are doing something right.
Inspiration: The aim of the project was to create a range of compact wrist watches suitable for all genders and specifically anyone who desires a smaller watch. The dial design was inspired by an existing model using a disc and a regular hand, but for this version, it was modified to a new concept featuring two gradient-filled discs. This design not only aligns with the concept of past, present, and future but also produces a more uniform appearance.
Project Duration: The project started in 2022 in Germany & Hong Kong. It took about half a year until we could finalize the product. It was soft-launched in our own shop im March 2023.
Operation Flow: Time can be set by pulling out and turning the crown. Time is indicated by two gradients: the one with the solid line shows the minutes, the other one underneath shows hours. To keep the visual appearance minimal, there are no markers. Setting the current time is done like on any traditional watch by turning the crown until the hour and minute hand reach the correct position. The watch strap can be easily removed and replaced by pulling the little lever to the side. The battery has a lifespan of about 2 years and can be replaced by twisting the case back counter clockwise.
Team Members: Robert Dabi
Image Credits: Robert Dabi