Elegance and Modernity Үзэсгэлэнгийн стенд by Smart Design Expo - Joanna Dittmar is a highly esteemed winner of the very prestigious 2023 A' Design Award Алтан шагнал in Худалдааны үзэсгэлэнгийн архитектур, интерьер ба үзэсгэлэнгийн дизайн Competition Category.
АлтанХудалдааны үзэсгэлэн· 2023
Elegance and Modernity Үзэсгэлэнгийн стенд
by Smart Design Expo - Joanna Dittmar
Client: Drutex
A' Design Award Алтан шагнал Winner in Худалдааны үзэсгэлэн Category
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- Verified Award Winner
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The Design
About Elegance and Modernity Үзэсгэлэнгийн стенд
Гоёмсог байдал ба Орчин үеийн шинж нь Нюрнберг хотын худалдааны үзэсгэлэнд зориулан бүтээгдсэн үзэсгэлэнгийн стенд юм. Стенд нь 21.5 x 11 метр хэмжээтэй, ханын өндөр нь 5 метр юм. Хар өнгө болон бетон өнгөлгөөг ургамлын элементүүд болон нарийн бодолцсон гэрэлтүүлэгтэй хослуулан бүтээгдэхүүнүүдийг тайван орчинд толилуулжээ. Фасад нь ламинат материалаар хийгдсэн бөгөөд дүүжин алтан үүлэн инсталляцийг металл хашлагаар бүрдүүлж, үзүүлэнгийн нэгжүүдийг алтан өнгөөр лакадсан байна. Бүх хэсгүүдийг дотооддоо мужаанууд өөрсдөө үйлдвэрлэсэн. 6 x 3.5 метр хэмжээтэй дэлгэц нь киног үзүүлж, зочдыг алсаас татдаг.
The Recognition
About the A' Design Award Алтан шагнал
Elegance and Modernity Үзэсгэлэнгийн стенд нь A' Design Award Алтан шагналын ялагч бөгөөд нэгдүгээр зэргийн, гайхамшигтай, гарамгай загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Алтан ялагчид бол маш шинэлэг, алсын хараатай, нүд гялбам гэрэлтсэн бүтээл бөгөөд зохион бүтээгчдийн авьяас, мэргэн ухаан, ур чадварыг тусгадаг. Elegance and Modernity Үзэсгэлэнгийн стенд нь хамгийн их магтагдсан, чиг хандлага тогтоогч, хөшөө мэт шинэ бүтээл болж урьд өмнө байгаагүй үнэ цэнийг бий болгоно гэж хүлээгддэг. Алтан шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг гайхамшигтай, үнэлэгдсэн төсөл юм. Elegance and Modernity Үзэсгэлэнгийн стенд хүчтэй хүсэл төрүүлж, хүсэл тэмүүллийг сэдрээж, бүтээлч сэтгэлгээг урамшуулж, байлдан дагуулдаг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward. - Dimensions & Packaging
- SIZE: 21,5 x 11m
5m high walls
Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design. - Tags
- elegant, modern, minimalist,
- Production Technology
- The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.
Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.
Choosing the right lighting made it possible to showcase the products in their intended environments. - Design Challenge
- Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
- Research
- Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
- Inspiration
- Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail. - Project Duration
- Frontale 2022, Nuremberg
- Operation Flow
- the stand has a warm, sophisticated and light look
- Patents
- Smart Design Expo
- Team Members
- Joanna Dittmar
- Image Credits
- Smart Design Expo
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