1821 Vintage Bolgrad Оргилуун Дарс by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 A' Design Award Алтан шагнал in Савлагааны дизайн Competition Category.
АлтанСавлагаа· 2023
1821 Vintage Bolgrad Оргилуун Дарс
Client: Shumi Love Design
A' Design Award Алтан шагнал Winner in Савлагаа Category
- 3,553,699
- Verified Award Winner
- Verify Award Status for #151382
The Design
About 1821 Vintage Bolgrad Оргилуун Дарс
Болград брэнд нь Украины эргийн өмнөд бүс нутгийн мөн чанарыг агуулсан: хөнгөн уур амьсгал, сайхан уур амьсгал, сайн дарс үйлдвэрлэх. 1821 он нь шошгон дээр тэмдэглэгдсэн бөгөөд түүний гол хэсэг нь тус улсын өмнөд хэсэгт орших Одесса мужид байрладаг Болград хот байгуулагдсан жил юм. Болград бол барууны үйлдвэрлэгчдэд илүү түгээмэл байдаг оргилуун дарсыг бага, өргөн саванд зах зээлд гаргахаар шийдсэн анхны Украины үйлдвэрлэгч юм. Энэхүү бүтээгдэхүүний загвар нь дэвшилтэт байдал, өндөр статус, Европын дарс үйлдвэрлэх уламжлалыг дагаж мөрддөг.
The Recognition
About the A' Design Award Алтан шагнал
1821 Vintage Bolgrad Оргилуун Дарс нь A' Design Award Алтан шагналын ялагч бөгөөд нэгдүгээр зэргийн, гайхамшигтай, гарамгай загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Алтан ялагчид бол маш шинэлэг, алсын хараатай, нүд гялбам гэрэлтсэн бүтээл бөгөөд зохион бүтээгчдийн авьяас, мэргэн ухаан, ур чадварыг тусгадаг. 1821 Vintage Bolgrad Оргилуун Дарс нь хамгийн их магтагдсан, чиг хандлага тогтоогч, хөшөө мэт шинэ бүтээл болж урьд өмнө байгаагүй үнэ цэнийг бий болгоно гэж хүлээгддэг. Алтан шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг гайхамшигтай, үнэлэгдсэн төсөл юм. 1821 Vintage Bolgrad Оргилуун Дарс хүчтэй хүсэл төрүүлж, хүсэл тэмүүллийг сэдрээж, бүтээлч сэтгэлгээг урамшуулж, байлдан дагуулдаг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 1821 is the year in which the city of Bolgrad, located in Odesa Region in southern Ukraine, was founded. The Bolgrad brand embodies the essence of the southern regions along the coast: a light atmosphere, excellent climate, and good winemaking. Bolgrad was the first Ukrainian producer to decide to bring sparkling wine in a lower and wider bottle to market, which is more typical of Western producers.
- Dimensions & Packaging
- Necklaces: 100 mm X 27 mm Label: 64 mm X 65 mm Paper: Fasson Orion Frozen Diamond Plus
- Tags
- sparkling, wine, bolgrad
- Production Technology
- Agency development: bottle design, brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Fasson Orion Frozen Diamond Plus Post-print: gold stamping, embossing, tactile varnish
- Design Challenge
- The main idea of the design is the high status of the product and brand Bolgrad. In the design we wanted to reflect the severity, respectability, so that the consumer feels belonging to the "high society". We also conveyed a sense of celebration, bright lights and festivity.
- Research
- We did market research on the competitive shelf. As a result of the research it became clear to us that sparkling wines are not only about breed and brevity. But also mood, atmosphere, a special status - severity, restraint, a high level of presentability. That is what we tried to reflect in the design.
- Inspiration
- Our target was to carry out a comprehensive branding campaign for sparkling wines under the TM 1821 Vintage Bolgrad. We had the following tasks: bottle design, label set design, further development of the previously created brand identity.
- Project Duration
- The project started in summer 2022 in Kiev, Ukraine.
- Operation Flow
- The bottle design was based on the traditional shape of those for European sparkling wines. The embossed logo personalizes the bottle and clearly identifies the brand. The overall design is stylistically consistent with the brand identity. Special art paper, a tactile varnish, foil stamping, and embossing were used to create the label. Together, all this creates the overall image of the product and makes it attractive to the consumer.
- Patents
- Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023 - Team Members
- Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
- Image Credits
- Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
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