Void Нэгдсэн Дизайны Платформ by Hanna Park is a highly esteemed winner of the very prestigious 2024 A' Design Award Хүрэл шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.
ХүрэлГрафик· 2024
Void Нэгдсэн Дизайны Платформ
by Hanna Park
Client: Void
A' Design Award Хүрэл шагнал Winner in График Category
Verified Award Winner
Verify Award Status for #154353The Design
About Void Нэгдсэн Дизайны Платформ
Void нь дараах утгыг илэрхийлнэ: оршихгүй зүйл, юу ч агуулахгүй хоосон зүйл буюу тийм орон зай. Void нь бүтээлч дизайны шинэ байр суурийг санал болгодог бөгөөд төлөвлөлтөөс хэрэгжүүлэх хүртэлх нэгдсэн стратегитай, цаг үетэйгээ уялдсан дизайн хийдэг. Энэ нь төгсгөлгүй төсөөллөөр дүүрэн орчин үеийн орон зайг илэрхийлнэ. Void дизайн нь төвийг сахисан бөгөөд хэрэглэгчдэд өөрсдийгөө илэрхийлэх орон зайг үлдээдэг. Бид брэндийн туршлагыг төлөвлөж, дизайн хийдэг бүтээлч түнш юм.
The Recognition
About the A' Design Award Хүрэл шагнал
Void Нэгдсэн Дизайны Платформ нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Void Нэгдсэн Дизайны Платформ нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Void Нэгдсэн Дизайны Платформ хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Void is a word that refers to non existent, empty with nothing or such a space.
Void proposes a new positioning of creative design
with an integrated strategy from planning to practice,
a design that breathes with the times and trends as if filling this space with unlimited imagination. - Dimensions & Packaging
- Void maintains consistency in the brand identity and expresses it as an expanded motif to reflect personality.
Void logotype uses a sans-serif font to create a clean, modern feel.
Minimal straight lines and the curve of the I are in harmony with the overall visual balance.
Void uses clear and vibrant colors and uses novel combinations as a color system.
With this color system, you can maintain a vibrant, clear tone and manner of Void. - Tags
- Void, Book design, Brand identity, Creative
- Production Technology
- Void is a platform that goes beyond simple design and makes various brands more valuable.
We pursue a minimalist design so that each product can stand out within the Void platform.
We seek diversity of expression through flexible design that can be expanded across a variety of brands.
We establish a modern and progressive design tone and manner to express a trendy image. - Design Challenge
- In order to create Void unique visual characteristics, we went through a lot of trial and error in the process of developing a graphic motif symbolizing void. By using the strokes associated with the brand slogan, Unobtrusive design, as a motif, the intersection of customer benefits and values is expressed through an image.
- Research
- Using a brand identity system consistently increases trust and recognition of your brand and sets you apart from the competition.
It also ultimately builds trust in your brand message.
Void provides ample experiences to amplify creativity and imagination in the space where the customer’s space and Void’s space meet. - Inspiration
- Good design does not attract unnecessary attention.
Void design is neutral and
Allowing consumers to express themselves leave space empty.
Void is a creative partner who plans and designs a brand experience. - Project Duration
- Void brand project was carried out from September 2021 to August 2022, and the trademark registration and patent appeared in September 2022.
- Operation Flow
- Companies plan and develop service brands or product brands and inform customers of their differentiated value through various communication media..
In order to create a consistent brand experience, the essential elements of the brand that play a central role must be defined.
We first define the brand's values.
What is our brand identity?
What kind of image should our brand be remembered by people?
Void provides customers with a new platform through these experiences. - Team Members
- Art Director : Hanna Park
Designer : Hyesu Lim
Designer : Yura Lee
Designer : Jonghwan Kang
Designer : Seohee Lee
Designer : Jieun Choi
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