Eterno Брэнд дизайн by Sunghoon Kim is a highly esteemed winner of the very prestigious 2024 A' Design Award Төмөр шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ТөмөрГрафик· 2024

Eterno Брэнд дизайн

by Sunghoon Kim

Client: Eterno

A' Design Award Төмөр шагнал Winner in График Category

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Verified Award Winner

Verify Award Status for #157869

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eterno Брэнд дизайн

Тэрээр Солонгосын дээд зэргийн орон сууцны соёлыг манлайлдаг Eterno-ийн брэндийг зохион бүтээжээ. Солонгосын баячуудын төлөөлөл болох Чонгдам хороололд дэлхийн хэмжээний архитектор Рафаэл Монеогийн гараар Ази дахь орон сууцны анхны орон зай, орон сууцны соёлын манлайлагч брэнд болохын тулд архитектурын бүтээлд үндэслэн брэндийн философийг бий болгож, брэндийн чиглэлийг тодорхойлснаар Eterno-ийн брэндийг зохион бүтээсэн. Цаг хугацаанаас үл хамаарах гоо сайханаар дамжуулан Eterno нь зөвхөн орон зайн уран сайхны үнэ цэнэ төдийгүй цаг хугацааны туршлагын үнэ цэнийг хамарсан мөнхийн чанарыг эрэлхийлдэг.

The Recognition

About the A' Design Award Төмөр шагнал

Eterno Брэнд дизайн нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Eterno Брэнд дизайн нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Eterno Брэнд дизайн нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Dimensions & Packaging: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Tags: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Production Technology: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Design Challenge: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Research: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Inspiration: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Project Duration: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Operation Flow: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Team Members: Creative Director: Kim Sunghoon
Image Credits: Kim Sunghoon