Omni Chang’An Site Concept Show Тайзны тоглолт by Funshine Culture Group Co., Ltd.

Omni Chang’An Site Concept Show Тайзны тоглолт by Funshine Culture Group Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award Алтан шагнал in Соёлын өв ба соёлын салбарын дизайн Competition Category.

АлтанСоёлын өв· 2024

Omni Chang’An Site Concept Show Тайзны тоглолт

by Funshine Culture Group Co., Ltd.

Client: Funshine Culture Group Co., Ltd.

A' Design Award Алтан шагнал Winner in Соёлын өв Category

172,307

Verified Award Winner

Verify Award Status for #159118

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Omni Chang’An Site Concept Show Тайзны тоглолт

Омни Чанъань бол Хятадын Шиань хотод тухайн газарт зориулан тавьсан томоохон хэмжээний концепцийн театрын тоглолт юм. Уг тоглолт нь Шааньси мужийн биет бус соёлын өвд тулгуурласан бөгөөд 90 минут үргэлжилнэ. Тоглолт нь тус бүр өөр өөр хэмжээс, хэв маягаар илэрхийлэгдсэн найман эх бүтээлч хэсгээс бүрдэнэ. Матрицан дэлгэц, ханын проекц, өргөгддөг тайз, голограф проекц зэрэг 20 гаруй тайзны технологи ашигласан. Уламжлалт өвийн долоон урлагийн хэлбэрийг орчин үеийн технологитой хослуулсан. Зорилго нь уламжлалт соёлыг залуу үзэгчдэд шинэ хэлбэрээр хүргэхэд оршино.

The Recognition

About the A' Design Award Алтан шагнал

Omni Chang’An Site Concept Show Тайзны тоглолт нь A' Design Award Алтан шагналын ялагч бөгөөд нэгдүгээр зэргийн, гайхамшигтай, гарамгай загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Алтан ялагчид бол маш шинэлэг, алсын хараатай, нүд гялбам гэрэлтсэн бүтээл бөгөөд зохион бүтээгчдийн авьяас, мэргэн ухаан, ур чадварыг тусгадаг. Omni Chang’An Site Concept Show Тайзны тоглолт нь хамгийн их магтагдсан, чиг хандлага тогтоогч, хөшөө мэт шинэ бүтээл болж урьд өмнө байгаагүй үнэ цэнийг бий болгоно гэж хүлээгддэг. Алтан шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг гайхамшигтай, үнэлэгдсэн төсөл юм. Omni Chang’An Site Concept Show Тайзны тоглолт хүчтэй хүсэл төрүүлж, хүсэл тэмүүллийг сэдрээж, бүтээлч сэтгэлгээг урамшуулж, байлдан дагуулдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Omni Chang’An is China's first large-scale site-specific conceptual theatre, a whole piece of stage performance based on the intangible cultural heritages of Shaanxi and driven by the most state-of-the-art stage technology. The theatre is composed of 8 original parts carried in different dimensions and styles, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Wanxiang, Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend).
Dimensions & Packaging: The performance lasts 90 minutes
Fewer than 150 people performed
Tags: Cultural Heritages, Performance, Stage, Technology, Creative Idea
Production Technology: The theatre is composed of 8 original parts, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend). Over 20 kinds of advanced stage technological means are leveraged, including but not limited to, matrix screen, wall projection, elevating stage, holographic projection, mechanical arm, photo shooting and video recording, and stage mechanisms developed in-house.
Design Challenge: How to reconcile traditional culture with modern technology, design the creative way of presentation, and make sure that viewers would understand and accept this new form of performing are considered the most challenging part of working out Omni Chang’An.
Research: What the community currently demands for cultural experiences tend to be personalized and diversified, and traditional culture needs to attract the attention of modern viewers, especially younger viewers. This show opens up a new way to transmit and develop traditional culture, and further provides a new field where traditional art infuses with modern technology. This crossover innovation is expected to herald an important trend in the field of culture and art.
Inspiration: As the chief director Mr. Zhang Yimou shares the core idea: Xi’an links with the rest of the world, the present, the future and the past in the form of conceptual, ideological performance, combined with the distinctive stage design and the rendering of technological elements. The way to express beyond physical space on the stage of this time-honored ancient city spans 5,000 years of history.
Project Duration: The creation team was formed in July 2022 and after more than 500 days of creation, the premier show staged on 15 October 2023, and the formal show was opened to the public on 9 November 2023 in Xi’an, China.
Operation Flow: In more than 700 sessions convened by over 300 members of the programming team to discuss how to create the work, 35 packages of creative programs were submitted, and more than 5,000 visual design drafts were prepared. After more than 80,000 hours of production and rendering, hundreds of rehearsals were conducted by an ingenious combination of 7 traditional non-heritage artistic means and over 20 kinds of stage technological means, until the desired results are attained.
Team Members: ZHANG YIMOU CHIEF DIRECTOR
SHAXIAOLAN CHIEF PRODUCER PANG LIWEI OPERATIONS DIRECTOR WU YAN PRODUCER
WANG XING ASSOCIATED DIRECTOR
XU JUNRUI LITERARY SCEENWVRITER
YANG QIAN VISUAL EFFECT SUPERVISOR
HAN HAIBIN CHIEF STAGE DESIGNER ZHAO XUAN CHIEF COORDINATOR
Yang Rong Chapter Director of Resonance
Zhang XingChapter Director of Mantle
Wang XingChapter Director of "Shadows”
Huang HuiChapter Director of Whole
Li ChaoChapter Director of Chang’an
Ou SiweiChapter Director of Restoration
Yang QianChapter Director of“Harmony”
Cai CanhuangChapter Director of Legends
Lighting Instructor: Zhang Shunchang
Chief Lighting Designer: Zhang Tao, Hu Yang
Chief Projection Designer: Wang Yanlong, Xiao Yong
Chief Styling Designer: Jia Lei
Technical Director: Li Jian, Chen Zimin
Performance Coordinator: Wang Huixian, Qu Wei
Kim Noah（Korea）Director Coordinator: Niu Xiaoning, An Ran, Wang Xinyu, Chen Kang, Zhang Chao, Liu Yang, Wang Zhizhao, Liu Haoyi, Kim Noah
Stage Manager: Li Wenlong
Business Coordinator: Zhou Qingping