Journey To Lijiang Зурган цуврал by Jijing Ju is a highly esteemed winner of the very prestigious 2024 A' Design Award Төмөр шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.
ТөмөрГрафик· 2024
Journey To Lijiang Зурган цуврал
by Jijing Ju
Client: Northeastern University of China
A' Design Award Төмөр шагнал Winner in График Category
- 10,200
- Verified Award Winner
- Verify Award Status for #160570
The Design
About Journey To Lijiang Зурган цуврал
"Лижиангийн аялал" бол Хятадын Лижианг хотын тухай зургийн цуврал юм. Уг зургууд нь "Ва Мао" гэгддэг шавар муурын дүрсийг гол дүрслэлийн элемент болгон ашигласан байна. Ва Мао нь орон нутгийн соёлын бэлгэдэл бөгөөд Лижиангийн байгалийн үзэсгэлэнт байдал болон угсаатны уламжлалыг харуулах хөтөч болж өгдөг. Уламжлалт соёлын бэлгэдлүүдийг хийсвэрлэн, орчин үеийн дүрслэлийн хэв маягаар дахин зурсан байна. Энэ цувралыг вектор дизайны программ хангамж ашиглан бүтээж, өндөр түвшний хэвлэлийн технологиор үйлдвэрлэсэн. Зорилго нь орон нутгийн соёлын талаарх ойлголт, хамгаалалтыг дэмжих явдал юм.
The Recognition
About the A' Design Award Төмөр шагнал
Journey To Lijiang Зурган цуврал нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Journey To Lijiang Зурган цуврал нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Journey To Lijiang Зурган цуврал нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This group of illustrations cleverly uses the image of a tile cat as the visual focus, closely connected to multiculturalism, creating a unique and emotional atmosphere, showcasing the magnificent natural relics and profound ethnic charm of Lijiang to the audience. Wa Mao not only serves as an emotional guide, but also carries the essence of Lijiang's traditional culture, and presents it in a modern aesthetic way, injecting new era connotations into Lijiang's humanities and natural culture.
- Dimensions & Packaging
- 3600 x 3600 pixels, 300dpi, RGB.
- Tags
- Cultural symbol, the Old Town of Lijiang, illustration, IP image, national style illustration
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in the abstract extraction and reorganization of Lijiang cultural symbols, combined with modern popular design trends and technological means through emotional interactive experience forms for dissemination, so as to keep up with the trend of the times, make progress in visual aesthetics, cultural inheritance, and form innovation, retain traditional charm, and keep up with the pace of aesthetic appreciation of the times.
- Research
- Lijiang, as a sacred land with many world cultural heritage sites, records the long history of human civilization development. Its unique geographical location, ancient town and district civilization, and natural scenery have nurtured Lijiang's unique material cultural heritage; The multi-ethnic environment and the skills passed down from generation to generation have also preserved rich intangible cultural characteristics for us, forming its unique cultural genes that should be protected and inherited, so that its culture does not disappear under the wave of commercial development and modern urbanization.
- Inspiration
- Using the cultural symbol of Lijiang's intangible cultural heritage, Wa Mao, as an index to connect the Lijiang cultural and tourism routes for illustration and image design. As a witness and guardian of the history of the ancient town, connect the diverse cultural landscapes of Lijiang. Using illustration language to express the outstanding talents of Lijiang, endowing traditional culture with new era connotations and modern forms of expression.
- Project Duration
- Launched in China 2023.
- Operation Flow
- Abstract extraction and reshaping of cultural symbols, spreading the urban culture of Lijiang in a highly creative and modern aesthetic way. Deeply exploring the unique charm and profound heritage of Lijiang culture, it has aroused people's love and awareness of the protection of Lijiang urban culture.
- Image Credits
- Image #1 : Illustration Ju Jijing 2023.
Image #2 : Illustration Ju Jijing 2023.
Image #3 : Illustration Ju Jijing 2023.
Image #4 : Illustration Ju Jijing 2023.
Image #5 : Illustration Ju Jijing 2023.
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