Luliang Highland Vegetables Брэндийн Дүр Төрх by Tian Rui Ling Dong

Luliang Highland Vegetables Брэндийн Дүр Төрх by Tian Rui Ling Dong is a highly esteemed winner of the very prestigious 2024 A' Design Award Төмөр шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ТөмөрГрафик· 2024

Luliang Highland Vegetables Брэндийн Дүр Төрх

by Tian Rui Ling Dong

Client: Shandong Tianrui Smart Marketing Planning Co., Ltd

A' Design Award Төмөр шагнал Winner in График Category

11,246
Verified Award Winner
Verify Award Status for #161048

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luliang Highland Vegetables Брэндийн Дүр Төрх

Люйлян Уулын Ногоо нь Хятадын уулын бүсийн ногооны тариалангийн нутгийн бүсийн брэндийн дүр төрх бөгөөд тухайн бүс нутгийн зориулалтаар бүтээгдсэн болно. Лого нь чанар, шилдэг байдлын танил бэлгэдэл болох алтан медалийн дүрсийг эргэн тойрон бүтээгдсэн. Харааны төвд эрвэгэр амандаа ногоо зуусан шувуу зогсож байгаа бөгөөд энэ нь зөвхөн шувуу л ногоо сайн эсэхийг мэддэг гэсэн тухайн нутгийн зүйр цэцэн үгнээс санаа авсан юм. Гэрэл, шувуу, ногоо гурав нь үндсэн график элементүүд болж байна. Энэхүү дүр төрх нь тариалангийн өргөн уудам талбай, экологийн цэвэр тариалалтын арга барил, мөн тухайн бүс нутгийн байгалийн цэвэр орчныг онцолж харуулдаг.

The Recognition

About the A' Design Award Төмөр шагнал

Luliang Highland Vegetables Брэндийн Дүр Төрх нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Luliang Highland Vegetables Брэндийн Дүр Төрх нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Luliang Highland Vegetables Брэндийн Дүр Төрх нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Dimensions & Packaging: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Tags: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Production Technology: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Design Challenge: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Research: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Inspiration: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Project Duration: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Operation Flow: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Team Members: Xun Gao，Yang Li
Image Credits: Xun Gao，Yang Li