Hwg Campus Lu Чиглүүлэх Систем by Thomas Geissert

Hwg Campus Lu Чиглүүлэх Систем by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 A' Design Award Хүрэл шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ХүрэлГрафик· 2025

Hwg Campus Lu Чиглүүлэх Систем

by Thomas Geissert

Client: Teamgeissert

A' Design Award Хүрэл шагнал Winner in График Category

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Colors

The Design

About Hwg Campus Lu Чиглүүлэх Систем

Зорилго нь өөрийн гэсэн онцлог шинж, эх үүсвэртэй системийг бүтээх явдал байв. Тэмдэг ба мэдээллийн систем нь тодорхой дизайны хэл барилтай бөгөөд шинэ барилгын архитектурын элементүүдийг тусгасан байна. Өнгөний концепци нь чиг баримжаа олгоход дөхөм болно. Энэхүү систем оюутнуудыг гадаа (авто зогсоол, кампус), үүдний оруулга, дотор хүссэн тэнхим болон байгууламжууд руу угтан, мэдээлж, чиглүүлнэ. Голлох анхаарал нь уншигдах чадвар, хүртээмж, танигдах чанар юм. Богино хугацааны хандлагад захирагдахгүй, харин хэлбэр, материалын хувьд бат бөх шийдлийг боловсруулсан.

The Recognition

About the A' Design Award Хүрэл шагнал

Hwg Campus Lu Чиглүүлэх Систем нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Hwg Campus Lu Чиглүүлэх Систем нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Hwg Campus Lu Чиглүүлэх Систем хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT