Panpan Бэлгийн хайрцаг by Wu Yao is a highly esteemed winner of the very prestigious 2025 A' Design Award Хүрэл шагнал in Савлагааны дизайн Competition Category.

ХүрэлСавлагаа· 2025

Panpan Бэлгийн хайрцаг

by Wu Yao

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Хүрэл шагнал Winner in Савлагаа Category

12,676
Verified Award Winner
Verify Award Status for #165767

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Panpan Бэлгийн хайрцаг

Панпан бол брэндийн бүтээгдэхүүн болон сонгосон бэлгийг хадгалахад зориулж бүтээгдсэн хязгаарлагдмал хэвлэлийн бэлгийн хайрцаг юм. Гадаад хэлбэр нь эртний Хятадын хүнсний хайрцагнаас санаа авсан бол чимэглэл нь 18-р зуунд Европт түгээмэл байсан Шинуазери (Chinoiserie) хэв маягийг дагасан байна. Хятад болон Францын алдартай дурсгалт газрууд нь брэндийн дүртэй хамт халуун товойлгосон дүрслэлүүдэд нэгтгэгдсэн. Хайрцаг нь картоноор хийгдсэн бөгөөд урд ба ард талд нь металл хавтас байрлуулсан. Хажуу талын улаанбудаагийн хээ, дотор талын хулсны хээг алтан цаасаар товойлгож гүйцэтгэсэн. Нугалдаг таг нь соронзоор бэхлэгдэн хаагддаг.

The Recognition

About the A' Design Award Хүрэл шагнал

Panpan Бэлгийн хайрцаг нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Panpan Бэлгийн хайрцаг нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Panpan Бэлгийн хайрцаг хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
Dimensions & Packaging: 105mm x 245mm x 335mm
Tags: Panpan, Packaging Design, Limited, Gift Box
Production Technology: The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
Design Challenge: As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
Research: This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
Inspiration: The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
Project Duration: The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
Operation Flow: The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
Team Members: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie