Viewpoints Үзэсгэлэнгийн визуал айдентити by Chung Sheng Chen, Ting Yuan and En Yang is a highly esteemed winner of the very prestigious 2025 A' Design Award Мөнгөн шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.
МөнгөнГрафик· 2025
Viewpoints Үзэсгэлэнгийн визуал айдентити
by Chung Sheng Chen, Ting Yuan and En Yang
Client: Tainan University of Technology/Product Design Deparment
A' Design Award Мөнгөн шагнал Winner in График Category
- 90,863
- Verified Award Winner
- Verify Award Status for #168919
The Design
About Viewpoints Үзэсгэлэнгийн визуал айдентити
Viewpoints бол Тайнань хотод зохион байгуулагдсан гудамжны тавилгын дизайны үзэсгэлэнгийн визуал айдентити юм. Энэхүү айдентити нь Тайнань хотын 400 жилийн түүхийг орчин үеийн соёл болон гудамж хорооллын амьдралтай холбож өгдөг. Гараар зурсан зураглал болон энгийн үзэгний хэв маягтай контурууд нь хүмүүс, эд зүйлс, орон зайг өдөр тутмын харилцан үйлчлэлд харуулдаг. Өнгөний палитрыг орон нутгийн архитектураас, тухайлбал улаан тоосго, цайвар шар хана, дулаан өнгөний тодотголуудаас авсан. Уг дизайныг зурагт хуудас, гарын авлага, тэмдэглэгээ, олон нийтийн сүлжээ болон дижитал суурилуулалтад хэрэглэсэн бөгөөд танилцуулгын нэгдмэл байдлыг хадгалахын тулд формат бүрийг тохируулан өөрчилсөн.
The Recognition
About the A' Design Award Мөнгөн шагнал
Viewpoints Үзэсгэлэнгийн визуал айдентити нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Viewpoints Үзэсгэлэнгийн визуал айдентити нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Viewpoints Үзэсгэлэнгийн визуал айдентити бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Integrating Tainan’s 400-year history into a street furniture design exhibition, this project captures the essence of alleyways and architectural heritage. With a youthful perspective, the visual identity employs a refined color palette and expressive illustrations to depict people, objects, and spaces in daily interactions. Blending life and architecture, the design highlights moments of rest and conversation, inviting viewers to explore Tainan’s culture and envision its future.
- Dimensions & Packaging
- Poster A1: Width 594mm x Height 841mm,
Brochure A2:Width 490mm x 524mm,
Digital Banner 1080px x1920px,
Color System: Pantone 7621 CP (Brick Red), Pantone 377 UP (Earth Green), Pantone 654 C (Ocean Blue), Pantone PQ-16-1363 TCX (Wall Orange), Pantone PQ-157 C (Warm Yellow), Pantone 9184 U (Khaki Yellow) with gradient applications. - Tags
- Tainan 400, Taiwan Design Expo, Street Furniture, Visual Identity, Cultural Design, Public Exhibition, Urban Aesthetics, Alley Culture
- Production Technology
- The visual design was created and refined using Adobe Illustrator and Photoshop, incorporating hand-drawn illustrations combined with graphic design. Inspired by Tainan’s architectural colors, such as red brick, pale yellow walls, and vibrant accent tones, it captures the everyday atmosphere of alleys and historical sites.
Printed materials use thick-weight paper with digital printing to ensure color stability and detail accuracy. The design is widely applied to posters, guidebooks, and digital media, with adjustments made for different formats to maintain visual consistency and optimal presentation. - Design Challenge
- The challenge lies in merging Tainan’s 400-year history with modern design language, preserving cultural depth while presenting a fresh and engaging visual style that appeals to younger generations. Inspired by Tainan’s alleyways and historical sites, the visual identity adopts a simple color palette, playful illustrations, and signature pen-style outlines to vividly depict interactions between people, objects, and spaces, balancing historical richness with contemporary aesthetics.
- Research
- 1.Cultural Heritage and Innovation: This project integrates Tainan’s 400 year history with modern design through street furniture creations, showcasing the city's unique charm and revitalizing its alleys and historical sites.
2.Education and Practical Application: It provides a hands-on platform for design students, allowing their creativity to be realized in real urban spaces while enhancing their design skills and cultural understanding.
3.Industry-Academia Collaboration: By connecting professional designers with local Tainan businesses, the project adopts an industry-preparatory model, fostering deep cooperation between design education and industry, leading to mutual growth in culture and commercial value.
This project is rooted in Tainan’s cultural context, using innovative approaches to reinterpret historical elements. Through practical design applications, it tests the feasibility and functionality of creative ideas, further exploring the synergy between design education and industrial development.The design also integrates student creativity with industry expertise, ensuring both innovation and practicality. Maintaining visual consistency across multiple media platforms, it effectively conveys Tainan’s street culture and the exhibition’s core theme. - Inspiration
- ViewPoints, a satellite exhibition of the 2024 Taiwan Design Expo, connects Tainan’s 400-year history with contemporary culture through street furniture design, reflecting alleyway life and its evolving stories. From arcade benches to temple seats, these spaces foster interaction while preserving history. With a youthful perspective, its visual identity uses simple strokes and an illustrative style to capture Tainan’s charm and vibrant energy.
- Project Duration
- The project launched in May 2024 and exhibited in Tainan as the satelite exhibition of the Taiwan Design Expo in October.
- Operation Flow
- The visual design of ViewPoints is applied to posters, guidebooks, social media, exhibition signage, and digital interactive installations, ensuring a consistent experience across various platforms. With clear design and strong visual identity, it conveys the cultural context of Tainan’s street furniture while enhancing engagement and interaction.
- Patents
- acdesign associates International Co.,Ltd
- Team Members
- ChungSheng Chen
TingYuan Lin
EnYang Chen
EnJia Hsu
WanYun Lo
acdesign Associates International Co.,Ltd
Cultural Affairs Bureau,Tainan City Government
Tainan University of Technology - Image Credits
- acdesign associates International Co.,Ltd
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