Espada Selvagem Харагдах хэлбэр by Pedro Panetto

Espada Selvagem Харагдах хэлбэр by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 A' Design Award Хүрэл шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ХүрэлГрафик· 2025

Espada Selvagem Харагдах хэлбэр

by Pedro Panetto

Client: Pedro Panetto

A' Design Award Хүрэл шагнал Winner in График Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Espada Selvagem Харагдах хэлбэр

Espada Selvagem нь Бразилийн дундад зууны сэлэм барилдааны клубын харагдах хэлбэр (визуал брэнд) юм. Энэхүү дизайн нь эртний геральдикийн араатнуудаас санаа авч, орчин үеийн хэв маягаар дахин тайлбарласан болно. Ягуар амьтныг сонгосон шалтгаан нь энэ амьтан Бразилд уугуул амьдардаг бөгөөд хурд, эрч хүч, өрсөлдөх чадварыг илэрхийлдэгтэй холбоотой. Ягуарын толбууд нь хөдөлгөөний мэдрэмжийг мөн бий болгодог дугуйлангуудаас бүрддэг. Зураг нь алтан харьцааны пропорцийг дагаж зохион бүтээгдсэн. Тэмдэг нь вектор форматаар бүтээгдсэн тул энэхүү харагдах хэлбэрийг дүрэмт хувцас, наалт, ном, медаль, туг, нийгмийн сүлжээ зэрэгт янз бүрийн хэмжээгээр ашиглах боломжтой.

The Recognition

About the A' Design Award Хүрэл шагнал

Espada Selvagem Харагдах хэлбэр нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Espada Selvagem Харагдах хэлбэр нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Espada Selvagem Харагдах хэлбэр хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.