Planetarium Соёл ба Бүтээлч Бүтээгдэхүүн by Alan Guo

Planetarium Соёл ба Бүтээлч Бүтээгдэхүүн by Alan Guo is a highly esteemed winner of the very prestigious 2025 A' Design Award Мөнгөн шагнал in Савлагааны дизайн Competition Category.

МөнгөнСавлагаа· 2025

Planetarium Соёл ба Бүтээлч Бүтээгдэхүүн

by Alan Guo

Client: Beijing Planetarium

A' Design Award Мөнгөн шагнал Winner in Савлагаа Category

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Colors

The Design

About Planetarium Соёл ба Бүтээлч Бүтээгдэхүүн

Энэхүү термос сав нь тамга, номын тэмдэглэгээ, соронзон хальс, туузан цүнх болон бусад зүйлсийг багтаасан өргөн хүрээний бүтээгдэхүүний цувралын нэг хэсэг юм. Сансрын нисэгчдээс санаа авсан загварууд нь жингүй байдлын мэдрэмжийг дамжуулж, хүн төрөлхтөн ба орчлон ертөнцийн харилцааг судалдаг. Хөвж буй сансрын сэдэвтэй аяганаас эхлээд сансрын нисэгчийн амь аврах олсыг барьсан гарыг дүрсэлсэн туузан цүнх хүртэл бүтээгдэхүүн бүр уран сэтгэмжтэй түүх өгүүлдэг. Энэхүү цуглуулга нь олон нийтийг сансар огторгуйн талаар сониуч байдалтай болгож, хүн төрөлхтний түүн дэх байр суурийн талаар оновчтой, ухамсартай үзэл бодлыг дэмжихийг зорьдог.

The Recognition

About the A' Design Award Мөнгөн шагнал

Planetarium Соёл ба Бүтээлч Бүтээгдэхүүн нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Planetarium Соёл ба Бүтээлч Бүтээгдэхүүн нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Planetarium Соёл ба Бүтээлч Бүтээгдэхүүн бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Dimensions & Packaging: 25*40cm Inflatable bag, Screen printing
Tags: Planetarium, Cultural and Creative Merchandise, Universe
Production Technology: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Design Challenge: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Research: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Inspiration: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Project Duration: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Operation Flow: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.