Hong Jiu Архины сав баглаа боодол by Tian Sheng Cheng is a highly esteemed winner of the very prestigious 2026 A' Design Award Мөнгөн шагнал in Савлагааны дизайн Competition Category.
МөнгөнСавлагаа· 2026
Hong Jiu Архины сав баглаа боодол
Client: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.
A' Design Award Мөнгөн шагнал Winner in Савлагаа Category
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The Design
About Hong Jiu Архины сав баглаа боодол
Hong Jiu бол Хятадын хатуу архи болох байжюд зориулсан бэлгийн баглаа боодол юм. Лонх нь Хятадын уламжлалт нуман гүүрийн хэлбэртэй бөгөөд тунгалаг байдал болон цохилт тэсвэрлэх чадвараар нь сонгосон өндөр боросиликат болор шилээр хийгдсэн. Нарийвчлалтай лав хайлуулах цутгамлын аргаар хийсэн алтадсан металл дээвэр болон клуазоне техникээр урласан үүл, тогоруу, цэцгийн хээ угалз дээд хэсгийг нь чимэглэдэг. Тагийг нээхэд дотор тал нь лонхны ард байгалийн зураг мэт дэлгэгдэнэ. Тавиур нь мөн үзүүлэнгийн суурь болдог тул лонхыг ширээний чимэглэл болгон хадгалах боломжтой.
The Recognition
About the A' Design Award Мөнгөн шагнал
Hong Jiu Архины сав баглаа боодол нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Hong Jiu Архины сав баглаа боодол нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Hong Jiu Архины сав баглаа боодол бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a strong liquor (baijiu) from Huangshan. The bottle design breaks tradition by using the shape of a Chinese arched bridge to show its cultural roots. When you open the gift box, it unfolds like a landscape painting that matches the bottle's bridge design. The product tells a story about scenery, architecture, and liquor, making it a special way to share Huangshan's culture and Huizhou craftsmanship.
- Dimensions & Packaging
- The bottle has a diameter of 250 millimeters and a height of 180 millimeters
- Production Technology
- We use high-borosilicate crystal glass (or K9 optical glass) for the main body. It offers exceptional clarity, strong impact resistance, and high heat resistance, perfectly meeting the display and safety requirements for premium liquor packaging.
- Design Challenge
- The three core components, including the gilded roof, cloisonné parts and glass bridge body, need to be accurately assembled with snaps. It is necessary to ensure stable and firm structure without looseness, as well as easy opening and disassembly. At the same time, assembly gaps should be avoided to affect the overall aesthetic effect, which puts very high requirements on mold precision and assembly tolerances.
- Research
- Inspired by traditional Chinese arch bridges and Chinese aesthetics, this design focuses on cultural expression and experiential innovation for high-end liquor packaging, creating an integrated solution that combines artistic value, practical function, and cultural heritage.Drawing on cultural symbols such as traditional Chinese roof eaves, cloisonné patterns, and landscape imagery, the top features a gilded metal roof component made via precision lost-wax casting. Paired with cloisonné cloud, crane, and flower patterns, the design merges intangible cultural heritage craftsmanship with modern manufacturing technology, balancing premium texture and mass production feasibility.
- Inspiration
- This design combines the beauty of Huangshan's mountains, Huizhou architecture, and liquor culture. Using "rainbow" as the main idea, it connects two aspects: 1) The rainbow in nature (the beauty of Huangshan's misty clouds), and 2) The rainbow in architecture (the shape of traditional folk bridges). The clear, rainbow-like color of the liquor matches the fine details of Huizhou buildings and the elegant style of baijiu, creating a visual symbol that tells a poetic story with cultural meaning.
- Project Duration
- The project started in April 2025 in SHENZHEN and finished in August 2025 in SHENZHEN
- Operation Flow
- When the lid is opened, the arch-shaped liquor bottle is fully displayed. Its transparent glass body, gilded traditional Chinese roof, and cloisonné crane patterns create a "scene within a scene" effect with the landscape painting on the lid. Users can view every detail of the packaging from 360 degrees for an immersive first visual experience. The tray can also be used as a display stand, turning the bottle into a desktop ornament and giving the packaging a second life.
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