Huong Incense Брэндийн онцлог, Сав баглаа боодлын дизайн by Huy Nguyen Tran

Huong Incense Брэндийн онцлог, Сав баглаа боодлын дизайн by Huy Nguyen Tran is a highly esteemed winner of the very prestigious 2026 A' Design Award Хүрэл шагнал in Зар сурталчилгаа, маркетинг ба харилцааны дизайн Competition Category.

ХүрэлЗар сурталчилгаа· 2026

Huong Incense Брэндийн онцлог, Сав баглаа боодлын дизайн

by Huy Nguyen Tran

Client: Huong

A' Design Award Хүрэл шагнал Winner in Зар сурталчилгаа Category

7,716
Verified Award Winner
Verify Award Status for #178292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huong Incense Брэндийн онцлог, Сав баглаа боодлын дизайн

Huong нь орчин үеийн Вьетнамын хүжний брэндэд зориулсан брэндинг болон сав баглаа боодлын төсөл юм. Энэхүү дизайн нь өвөг дээдсээ шүтэн бишрэх ёсыг залуу үеийнхэнд зориулсан тайван мэдрэхүйн зан үйл болгон шинээр тайлбарласан. Өнгөнүүд нь Таван махбодын зарчмыг дагаж, сав баглаа боодлын бүтэц нь Зургаан зохицол болон уламжлалт гурван тасалгаат байшингаас санаа авчээ. Багц нь зургаан талт үндсэн хайрцаг, зургаан дотоод хүжний хайрцаг, хоёр хүжний суурь болон хэвлэмэл материалуудаас бүрддэг. Gap нэртэй дагалдах вэбсайт нь ижил дүрслэлийн системийг үргэлжлүүлж, зочдод өөрсдийн сүүдрээс бүтсэн өвөг дээдсийн дүр төрхтэй харилцан үйлчлэх боломжийг олгодог.

The Recognition

About the A' Design Award Хүрэл шагнал

Huong Incense Брэндийн онцлог, Сав баглаа боодлын дизайн нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Huong Incense Брэндийн онцлог, Сав баглаа боодлын дизайн нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Huong Incense Брэндийн онцлог, Сав баглаа боодлын дизайн хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Dimensions & Packaging: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Tags: Renovative, Original, Respect, Nostalgic, Mythical
Production Technology: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Design Challenge: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Research: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Inspiration: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Project Duration: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Operation Flow: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Team Members: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh