Zuojiang Huashan Day Брэндийн онцлог имиж by Xinyi Li and Yichen Zhu

Zuojiang Huashan Day Брэндийн онцлог имиж by Xinyi Li and Yichen Zhu is a highly esteemed winner of the very prestigious 2026 A' Design Award Хүрэл шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ХүрэлГрафик· 2026

Zuojiang Huashan Day Брэндийн онцлог имиж

by Xinyi Li and Yichen Zhu

Client: Zuojiang Huashan Day

A' Design Award Хүрэл шагнал Winner in График Category

7,424

Verified Award Winner

Verify Award Status for #180237

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zuojiang Huashan Day Брэндийн онцлог имиж

Зуоцзян Хуашаны Өдөр нь БНХАУ-ын Гуанси мужид орших Дэлхийн өвд бүртгэлтэй Хуашаны хадны зургийг танилцуулах соёлын арга хэмжээнд зориулан бүтээсэн брэндийн онцлог имиж юм. Энэхүү имиж нь 2000 жилийн настай хадны сийлбэрийн хээ угалзыг орчин үеийн график дизайнтай хослуулсан. Мэлхий хэлбэртэй дүрсүүд болон хүрэл бөмбөрийн хээ нь нэгдмэл харагдах байдлын систем бүрдүүлж, Хуашан гэдэг нэрийн пиньинь бичлэгийг хадан цохионы сийлбэрийн бүтэцтэй төстэй байдлаар загварчилсан. Хэвлэмэл бүтээгдэхүүнд зурагт хуудас, цаасан уут, нэрийн хуудас, хадны зургийн лавлах болон силикон бугуйвч багтдаг. Гол зорилго нь энэхүү өвийн дурсгалт газрыг дэлхийн олон нийтэд ойлгомжтой болгоход оршино.

The Recognition

About the A' Design Award Хүрэл шагнал

Zuojiang Huashan Day Брэндийн онцлог имиж нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Zuojiang Huashan Day Брэндийн онцлог имиж нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Zuojiang Huashan Day Брэндийн онцлог имиж хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Zuojiang Huashan Day brand identity uniquely merges 2000-year-old Huashan Rock Art motifs with modern internationalist design. Unlike generic cultural branding, it integrates iconic elements like frog-shaped figures and bronze drum patterns into a cohesive visual system, with Huashan pinyin styled to mimic cliff-carving textures. This fusion creates a globally resonant symbol that elevates the World Heritage Site's visibility and energizes Guangxi's cultural tourism.
Dimensions & Packaging: Posters: 297mm x 420mm A3 vertical
Paper bags: 320mm x 450mm x 120mm
Huashan Rock Art Directory: 240mm x 60mm
Business cards: 85mm x 54mm
Wristbands: 200mm x 20mm adjustable
All digital assets are provided in vector AI EPS and high resolution raster PNG PDF formats for versatile applications.
Tags: Huashan Rock Art, Cultural Heritage Branding, Visual Identity, Contemporary Design, Cultural Tourism, Guangxi Culture, Heritage Design, Visual System
Production Technology: The brand identity system was created using vector graphic software (Adobe Illustrator) for scalable high-fidelity visual assets. Posters and the Huashan Rock Art Directory are printed on 250g matte art paper with CMYK offset printing. Paper bags use 230g coated paper with reinforced handles. Business cards are printed on 300g premium cardstock with UV spot coating and wristbands are made of durable water-resistant silicone.
Design Challenge: The key challenge was balancing Huashan Rock Arts' historical authenticity with a globally resonant modern design. It was necessary to respect the Luoyue culture without oversimplifying motifs and to technically translate 2000-year-old cliff textures into scalable vectors. This was resolved by combining high-resolution scans with iterative testing, ensuring the design honors heritage while engaging contemporary audiences.
Research: This cultural heritage revitalization project aimed to make Huashan Rock Art accessible globally via contemporary branding. Field research and expert interviews were conducted to extract motifs then Adobe Illustrator was used to create a modern visual system validated by cultural workers and designers. The result balances historical authenticity with modern aesthetics promoting cultural exchange and boosting Guangxis tourism
Inspiration: The project is inspired by Huashan Rock Art, a World Cultural Heritage Site preserving the rituals of the ancient Luoyue people. The goal was to revitalize this millennia-old heritage for a global audience. By extracting iconic rock art motifs, the design connects ancient civilization with contemporary design, creating a visual language that honors history while fostering cross-cultural exchange.
Project Duration: The project was initiated in March 2025 in Zhejiang,China,and completed in July 2025 in Zhejiang.
Operation Flow: This brand identity system is designed for the Zuojiang Huashan Day cultural event. Visual assets such as posters paper bags and wristbands are distributed to attendees to enhance event engagement. The directory showcases Huashan Rock Art sites providing cultural context. Digital files are also available for online promotion ensuring the design reaches both on-site and global audiences to amplify cultural influence.
Team Members: Xinyi Li
Yichen Zhu
Zeyu Wu
Image Credits: Image #1: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #2: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #3: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #4: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #5: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.