Waima Year of The Horse Шар айрагны сав баглаа боодол by Meituan Brand Design is a highly esteemed winner of the very prestigious 2026 A' Design Award Хүрэл шагнал in Савлагааны дизайн Competition Category.

ХүрэлСавлагаа· 2026

Waima Year of The Horse Шар айрагны сав баглаа боодол

by Meituan Brand Design

Client: Meituan Waima

A' Design Award Хүрэл шагнал Winner in Савлагаа Category

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Verified Award Winner

Verify Award Status for #182051

View at A' Design Award Press Release Award Badge

Colors

The Design

About Waima Year of The Horse Шар айрагны сав баглаа боодол

Waima Морин жил бол Хятадын цагаан сарын Морин жилд зориулан бүтээсэн хязгаарлагдмал хувилбарт шар айрагны сав баглаа боодол юм. Шилэн лонх нь шар айрагны ердийн цилиндр хэлбэрээс татгалзаж, дунд хэсэг нь бөөрөнхийлж, хүзүү болон суурь руугаа нарийссан гоёмсог хэлбэртэй. Далавчаа дэлгэсэн нисдэг морьд дээшээ хөөрч буйгаар дүрслэгдсэн бөгөөд урсан намирах улаан туузаар холбогдож, ирэх жилийн сайн сайхан ерөөлийг илэрхийлдэг. 360 градусын шатаамал паалантай өнгөлгөө нь муруй гадаргууг бүхэлд нь бүрхэж, хээ угалзад давхарласан гурван хэмжээст бүтэц болон баялаг гялбааг өгдөг.

The Recognition

About the A' Design Award Хүрэл шагнал

Waima Year of The Horse Шар айрагны сав баглаа боодол нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Waima Year of The Horse Шар айрагны сав баглаа боодол нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Waima Year of The Horse Шар айрагны сав баглаа боодол хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
Dimensions & Packaging: height 298.5mm
diameter 86.9mm
Tags: Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
Production Technology: Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
Design Challenge: The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
Research: As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
Inspiration: 2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
Project Duration: The project started in Beijing in October 2025. The product will be launched in China in October 2026.
Operation Flow: Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative.
Team Members: Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong