Logotype SETMA Логотип by Mateus Matos Montenegro

Logotype SETMA Логотип by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 A' Design Award Хүрэл шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ХүрэлГрафик· 2019

Logotype SETMA Логотип

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

A' Design Award Хүрэл шагнал Winner in График Category

15,444

Verified Award Winner

Verify Award Status for #85377

Үйлчилгээг судлах Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Logotype SETMA Логотип

Jijoca de Jericoacoara хотын SETMA, Аялал жуулчлал, байгаль орчны нарийн бичгийн дарга нарын газар нь Цэнхэр Лагун, Серрото, Нүхтэй чулуу, Тэнгис, Наран дээрх нарны туяарах нарнаас эхлэн хотын байгалийн үзэсгэлэнт байдал, байгалийн гайхамшгийг харуулдаг. Дизайнер нь эдгээр бүх элементүүдийг нийслэл хотын оршин суугчид болон дэлхийн олон зочид үзэсгэлэнтэй гэж үздэг хотын байгалийн үзэсгэлэнт байдал, туршлага хоёрын хооронд давтамж, тэнцвэр, тэнцвэрийг илэрхийлдэг синус долгионы муруй элементүүдийг ашиглан эв нэгдэлтэй хэлбэрээр нэгтгэсэн.

The Recognition

About the A' Design Award Хүрэл шагнал

Logotype SETMA Логотип нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Logotype SETMA Логотип нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Logotype SETMA Логотип хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro