East Side Итали Гар Урлалын Шар Айраг by Roberto Terrinoni

East Side Итали Гар Урлалын Шар Айраг by Roberto Terrinoni is a highly esteemed winner of the very prestigious 2020 A' Design Award Хүрэл шагнал in Савлагааны дизайн Competition Category.

ХүрэлСавлагаа· 2020

East Side Итали Гар Урлалын Шар Айраг

by Roberto Terrinoni

Client: Roberto Terrinoni

A' Design Award Хүрэл шагнал Winner in Савлагаа Category

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Verified Award Winner

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Colors

The Design

About East Side Итали Гар Урлалын Шар Айраг

Италийн төв хэсэгт байрладаг гар урлалын шар айраг, бүх пиво нь түүхтэй, түүх бүхэн өөрийн шошгон дээр байдаг. Уран зураг нь гоёмсог, олон талт байхаас гадна тухайн нэрийн утга, шар айрагны нэр төрөл, түүний найрлагад хамаарах тодорхойлолтыг харуулсан зарим элементүүдийг оруулах боломжийг олгодог. Аж ахуйн нэгжийн онцлогийг харуулсан лого загвар нь энгийн хэлбэр дээр суурилдаг. Энэхүү хэлбэрийг өнгөт болон геральдик шинж чанар бүхий тохиргоо ашиглан шошго, шар айраг бүрийн бэлгэдлийн систем дээр хуулбарласан болно.

The Recognition

About the A' Design Award Хүрэл шагнал

East Side Итали Гар Урлалын Шар Айраг нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. East Side Итали Гар Урлалын Шар Айраг нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. East Side Итали Гар Урлалын Шар Айраг хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensions & Packaging: 8,5x9 cm
Tags: beer, collage, packaging, label, italy,
Production Technology: Paper, off-set print, screen printing polishing
Design Challenge: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Research: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiration: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Project Duration: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Operation Flow: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Image Credits: video by east side brewing