Ningxiahong Rock Painting Bronze Script Архины Шил by Sunkiss Design Team

Ningxiahong Rock Painting Bronze Script Архины Шил by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award Хүрэл шагнал in Савлагааны дизайн Competition Category.

ХүрэлСавлагаа· 2020

Ningxiahong Rock Painting Bronze Script Архины Шил

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

A' Design Award Хүрэл шагнал Winner in Савлагаа Category

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Verified Award Winner

Verify Award Status for #89802

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Colors

The Design

About Ningxiahong Rock Painting Bronze Script Архины Шил

Хелан уулын хадны зураг нь Хятадын соёл, Нинся хотын алдартай соёлын өвийн төлөөлөл бол хүрэл бичээс нь хүрэл савнаас байдаг. Тиймээс дизайнер нь эдгээр хоёр төлөөлөгчийн элементийг лонхны багц дизайны соёлын өвөрмөц байдлын тэмдэг болгон нэгтгэж, энэхүү бүтээгдэхүүнийг өндөр чанартай хэрэглэгчдийн соёлын өвөрмөц байдлыг сайжруулахын тулд энэхүү бүтээгдэхүүнийг уламжлалт Хятадын соёлтой нэгтгэх болно.

The Recognition

About the A' Design Award Хүрэл шагнал

Ningxiahong Rock Painting Bronze Script Архины Шил нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Ningxiahong Rock Painting Bronze Script Архины Шил нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Ningxiahong Rock Painting Bronze Script Архины Шил хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensions & Packaging: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Production Technology: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Design Challenge: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiration: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi