Feira do Alvarinho Сурталчилгааны Кампанит Ажил by Fabio Alves

Feira do Alvarinho Сурталчилгааны Кампанит Ажил by Fabio Alves is a highly esteemed winner of the very prestigious 2020 A' Design Award Мөнгөн шагнал in Зар сурталчилгаа, маркетинг ба харилцааны дизайн Competition Category.

МөнгөнЗар сурталчилгаа· 2020

Feira do Alvarinho Сурталчилгааны Кампанит Ажил

by Fabio Alves

Client: MarkaBranka

A' Design Award Мөнгөн шагнал Winner in Зар сурталчилгаа Category

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Colors

The Design

About Feira do Alvarinho Сурталчилгааны Кампанит Ажил

Feira do Alvarinho бол Португалийн Монкао хотод жил бүр болдог дарс дарс юм. Үйл явдлыг дамжуулахын тулд эртний, зохиомол хаант улсыг бий болгосон. Өөрсдийн нэр, соёл иргэншилтэй, Монварыг Алвариногийн дарсны өлгий гэдгээр нь нэрлэдэг тул Монварогийн жинхэнэ түүх, газар, дүр төрх, домогт хүмүүс, домогт онгод оруулдаг тул "Алвариньогийн вант улс" хэмээн нэрлэсэн. Энэ төслийн хамгийн том бэрхшээл бол тухайн нутаг дэвсгэрийн бодит түүхийг дүрсийн зураг төсөлд оруулах явдал байв.

The Recognition

About the A' Design Award Мөнгөн шагнал

Feira do Alvarinho Сурталчилгааны Кампанит Ажил нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Feira do Alvarinho Сурталчилгааны Кампанит Ажил нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Feira do Alvarinho Сурталчилгааны Кампанит Ажил бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensions & Packaging: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Tags: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Production Technology: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Design Challenge: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Research: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiration: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Project Duration: From February to July 2019, in Moncao, Portugal.
Operation Flow: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Team Members: Fabio Alves
Marcio da Rocha
Rafael Pereira
Image Credits: MarkaBranka, 2019