Unto Communication Tool Корпорацийн Индивидуальчлал by Unto

Unto Communication Tool Корпорацийн Индивидуальчлал by Unto is a highly esteemed winner of the very prestigious 2020 A' Design Award Төмөр шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ТөмөрГрафик· 2020

Unto Communication Tool Корпорацийн Индивидуальчлал

by Unto

Client: Unto

A' Design Award Төмөр шагнал Winner in График Category

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Verified Award Winner

Verify Award Status for #92669

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Colors

The Design

About Unto Communication Tool Корпорацийн Индивидуальчлал

Unto Communication Tool нь хуваалцаж болохуйц нэрийн хуудасны эргэн тойронд бүтээгдсэн корпорацийн индивидуальчлалын систем юм. Уг хуудас нь 9 x 5.4 сантиметр хэмжээтэй бөгөөд ижил холбоо барих мэдээллийг хоёр удаа агуулдаг бөгөөд нэг блок нь нөгөөгийнхөө дээр толгойгоор доош хэвлэгдсэн байдаг. Хоёр блокийг тусгаарлаж, хайчилсан цоолсон шугам байдаг тул хуудсыг хагасаар нь урж болно. Эзэмшигч нь нэг хэсгийг өөртөө үлдээж, нөгөө хэсгийг бусдад өгснөөр нэг ганц хуудас хоёр дахь холбоо барих хүнд хүрч чаддаг. Энэхүү индивидуальчлалд мөн сонины цаас дээр хэвлэсэн флаер, савлагаанд ашигласан хэвлэлтэй бөмбөлөгт баглаа боодол багтдаг.

The Recognition

About the A' Design Award Төмөр шагнал

Unto Communication Tool Корпорацийн Индивидуальчлал нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Unto Communication Tool Корпорацийн Индивидуальчлал нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Unto Communication Tool Корпорацийн Индивидуальчлал нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimensions & Packaging: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tags: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Production Technology: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Design Challenge: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Research: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspiration: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Project Duration: The project started in July till September 2019, in Taipei.
Operation Flow: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Team Members: Ming Hsi Chou
Ching Yi Angela Chang
Image Credits: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.