Terark Дүрслэлийн Дизайны Ижилсэл by Tong Wen

Terark Дүрслэлийн Дизайны Ижилсэл by Tong Wen is a highly esteemed winner of the very prestigious 2020 A' Design Award Төмөр шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ТөмөрГрафик· 2020

Terark Дүрслэлийн Дизайны Ижилсэл

by Tong Wen

Client: Tong Wen

A' Design Award Төмөр шагнал Winner in График Category

10,547

Verified Award Winner

Verify Award Status for #93931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Terark Дүрслэлийн Дизайны Ижилсэл

Terark нь том өгөгдөл боловсруулах үйлчилгээ үзүүлдэг технологийн компанийн зориулж бүтээсэн дүрслэлийн ижилсэл (visual identity) юм. Дизайн нь цэгэн торлолыг хэд хэдэн градиент өнгөтэй хослуулан үндэслэсэн болно. Гөлгөр холбогдсон цэгүүд компанийн нэрийн эхний үсэг болох Т үсгийг бүрдүүлдэг. Ижилслийг олон зориулалтад тохируулан ашиглах боломжтой байхаар олон градиент шэйдэрийг боловсруулсан. Хэвлэл болон бусад материалд ашиглах тусгай фонт болон цэгэн хээг мөн бэлтгэсэн. Энэхүү ижилслийг товхимол, жилийн тайлан ном, нэрийн карт, усны сав зэрэгт хэрэглэсэн болно.

The Recognition

About the A' Design Award Төмөр шагнал

Terark Дүрслэлийн Дизайны Ижилсэл нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Terark Дүрслэлийн Дизайны Ижилсэл нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Terark Дүрслэлийн Дизайны Ижилсэл нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensions & Packaging: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tags: Technology, branding, identity, logo, font
Production Technology: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Design Challenge: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Research: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiration: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Project Duration: This project took 3 month from end to end. Main design part was done in San Francisco.
Operation Flow: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.