Logothetis Хүнсний Савлагаа by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award Алтан шагнал in Савлагааны дизайн Competition Category.
АлтанСавлагаа· 2021
Logothetis Хүнсний Савлагаа
Client: Logothetis
A' Design Award Алтан шагнал Winner in Савлагаа Category
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- Verified Award Winner
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The Design
About Logothetis Хүнсний Савлагаа
Байгаль эх, мөнхийн урам зориг нь уламжлалт арга барилыг онцгой дизайнаар илэрхийлэхэд хүргэдэг. Грекийн Закинтос дахь Логотетис ферм нь домогт Грекийн өв соёлын үнэт зүйлс, ач холбогдлыг эрч хүчтэй байдлаар гарган харуулдаг. Фермээс ширээний туршлага дизайн, түүх өгүүлэх урлаг болон брэндингийн ид шидтэй уулздаг. Сонгодог бөгөөд цэвэрхэн визуал дүр төрх, өнөөгийн үзэгчдэд зориулсан хөгжилтэй өнгө аястай энэхүү савлагаа нь бүх хэрэглэгчдийг эелдгээр угтан авах дулаахан уур амьсгалыг бүрдүүлдэг!
The Recognition
About the A' Design Award Алтан шагнал
Logothetis Хүнсний Савлагаа нь A' Design Award Алтан шагналын ялагч бөгөөд нэгдүгээр зэргийн, гайхамшигтай, гарамгай загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Алтан ялагчид бол маш шинэлэг, алсын хараатай, нүд гялбам гэрэлтсэн бүтээл бөгөөд зохион бүтээгчдийн авьяас, мэргэн ухаан, ур чадварыг тусгадаг. Logothetis Хүнсний Савлагаа нь хамгийн их магтагдсан, чиг хандлага тогтоогч, хөшөө мэт шинэ бүтээл болж урьд өмнө байгаагүй үнэ цэнийг бий болгоно гэж хүлээгддэг. Алтан шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг гайхамшигтай, үнэлэгдсэн төсөл юм. Logothetis Хүнсний Савлагаа хүчтэй хүсэл төрүүлж, хүсэл тэмүүллийг сэдрээж, бүтээлч сэтгэлгээг урамшуулж, байлдан дагуулдаг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
- Dimensions & Packaging
- It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
- Tags
- Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
- Production Technology
- Glass jars, paper boxes and metal tins.
- Design Challenge
- The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
- Research
- An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Inspiration
- Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation. - Project Duration
- The project began and finished in 2019 in Athens, Greece.
- Operation Flow
- The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
- Team Members
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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