DouChaSai Цайны сав баглаа боодол by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Хүрэл шагнал in Савлагааны дизайн Competition Category.
ХүрэлСавлагаа· 2020
DouChaSai Цайны сав баглаа боодол
Client: 7654321 Studio
A' Design Award Хүрэл шагнал Winner in Савлагаа Category
Verified Award Winner
Verify Award Status for #98146The Design
About DouChaSai Цайны сав баглаа боодол
ДоуЧаСай нь 2018 онд Вүи уулан дээр болсон ардын цайны уралдаанд шагнал хүртсэн цайнд зориулан бүтээсэн сав баглаа боодлын дизайн юм. Хайрцаг нь 160х40х245 миллиметр хэмжээтэй бөгөөд тусгай цаасаар хийгдсэн бөгөөд торон цэгэн будаг хэвлэлт, алтадмал бэхэлгээ, металл шилжүүлэг наалт зэргээр гүйцэтгэсэн. Гадаргуу дээр нь "цайны уралдаан" гэсэн үгсийн утга, бүтцийг дагасан хятад бичиг каллиграфи бүрхсэн байна. Зураас нь зузаан бөгөөд хурцадмал байдалтай зурагдсан тул бичвэр нь мөн зураг мэт харагдана. Хайрцгийн дотор жижиг цайны хайрцаг болон цуглуулгын гэрчилгээ багтсан байна.
The Recognition
About the A' Design Award Хүрэл шагнал
DouChaSai Цайны сав баглаа боодол нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. DouChaSai Цайны сав баглаа боодол нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. DouChaSai Цайны сав баглаа боодол хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
- Dimensions & Packaging
- 160*40*245mm
- Tags
- Tea, Tea Competition
- Production Technology
- Special paper, screen spot color printing, bronzing, transfer metal stickers
- Design Challenge
- Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
- Research
- Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension. - Inspiration
- According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
- Project Duration
- The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
- Operation Flow
- Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
- Team Members
- Designer:Bosom
Photography:Hello小方
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