Status Audio Брэндийн Дүр Төрх by Ryan Paonessa is a highly esteemed winner of the very prestigious 2020 A' Design Award Хүрэл шагнал in Зар сурталчилгаа, маркетинг ба харилцааны дизайн Competition Category.
ХүрэлЗар сурталчилгаа· 2020
Status Audio Брэндийн Дүр Төрх
Client: Ryan Paonessa Design
A' Design Award Хүрэл шагнал Winner in Зар сурталчилгаа Category
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The Design
About Status Audio Брэндийн Дүр Төрх
Status Audio нь Нью-Йорк хотод суурилсан, хэрэглэгчид шууд чиглэсэн чихэвчний компанийн брэндийн дүр төрх юм. Лого нь энгийн дууны долгионы хэлбэрийг дуурайж, үсэг бүр ижил босоо зам, нуман хэлбэрийг дагадаг. Энэхүү боловсронгуй дууны долгионы хэв маяг нь лого хэрэглэгдэхгүй үед хоёрдогч тэмдэг болж үйлчилдэг. Өнгө болон фонт нь савлагаа, вэбсайт, хэвлэлийн материал болон маркетингийн бүтээгдэхүүнүүд дээр нэгдмэл дүр төрхийг бүрдүүлдэг. Чихэвч дээр ямар ч лого байхгүй бөгөөд зөвхөн өвөрмөц бүтээгдэхүүний код байрладаг нь энгийн бөгөөд практик хандлагыг илэрхийлдэг. Савлагааг хэд хэдэн хэмжээгээр санал болгодог.
The Recognition
About the A' Design Award Хүрэл шагнал
Status Audio Брэндийн Дүр Төрх нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Status Audio Брэндийн Дүр Төрх нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Status Audio Брэндийн Дүр Төрх хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.
The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products. - Dimensions & Packaging
- The packaging shown is offered in a variety of sizes and iterations based on the product.
- Tags
- graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
- Production Technology
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
- Design Challenge
- Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
- Research
- The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
- Inspiration
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
- Project Duration
- This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
- Operation Flow
- Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
- Team Members
- Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son - Image Credits
- Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.
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