Gan Song Брэндийн Дүрслэлийн Хэв Маяг by Biwei Zhu

Gan Song Брэндийн Дүрслэлийн Хэв Маяг by Biwei Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Хүрэл шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ХүрэлГрафик· 2020

Gan Song Брэндийн Дүрслэлийн Хэв Маяг

by Biwei Zhu

Client: Gan Song

A' Design Award Хүрэл шагнал Winner in График Category

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Colors

The Design

About Gan Song Брэндийн Дүрслэлийн Хэв Маяг

Ган Сун бол Хятадын Маян бүс нутгийн тусгай брэндэд зориулан бүтээсэн брэндийн дүрслэлийн хэв маяг юм. Уг дизайн нь орон нутгийн байгалийн үзэсгэлэнт төрх, Мяо ард түмний соёл уламжлалаас санаа авч бүтээгдсэн. Өөр өөр зузаантай нарийн шугамууд нь уулс болон Жиньжян голын дүр төрхийг бүрдүүлдэг. Мяо үндэстний хувцас өмссөн инээмсэглэсэн охины дүрс нь арвин ургац, найдвар итгэлийг илэрхийлдэг. Энэхүү дүрслэлийн хэв маягийг товхимол, карт, дугтуй, сав баглаа боодол, гадаа сурталчилгаанд хэрэглэсэн бөгөөд фольга хэвлэлт, товойлгон хэвлэлт, лазер зүсэлт, алтадмал хэвлэлийн техникүүдийг ашигласан. Бүх хээ угалзыг вектор хэлбэрт шилжүүлсэн тул тухайн дүрслэлийн хэв маягийг ямар ч хэмжээгээр хэвлэх боломжтой.

The Recognition

About the A' Design Award Хүрэл шагнал

Gan Song Брэндийн Дүрслэлийн Хэв Маяг нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Gan Song Брэндийн Дүрслэлийн Хэв Маяг нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Gan Song Брэндийн Дүрслэлийн Хэв Маяг хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Dimensions & Packaging: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Tags: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Production Technology: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Design Challenge: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Research: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Inspiration: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Project Duration: The project started and finished in 2019 in Changsha City,China
Operation Flow: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Patents: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Team Members: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Image Credits: Wilbur Studio