Mehdi Atashfaraz

Being simple and inspired from past, cultural and folkloric stories constitute the values for this brand. The designed products respectable entities that enter our lives, live with us and once we are gone, tell other what they witnessed.
Each local product registers the story or a piece of local culture in a greater social memory, way beyond the region that it is known. In addition, it creates the production and distribution network that helps the local economy too.
In a nutshell, “a dignified look to the product” during the design is the main approach since each object is a diarium that records the stories of people and how they lived to pass it on to others.