Craftoria प्राथमिक कार्य: ब्रँड ओळख by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award कांस्य पुरस्कार in ग्राफिक्स, चित्रण आणि दृश्य संवाद डिझाइन Competition Category.
कांस्यग्राफिक· 2026
Craftoria प्राथमिक कार्य: ब्रँड ओळख
Client: Cansu Ferreira
A' Design Award कांस्य पुरस्कार Winner in ग्राफिक Category
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The Design
About Craftoria प्राथमिक कार्य: ब्रँड ओळख
पुस्तक मजकूर: Craftoria या ब्रँडची नवी ओळख ऐतिहासिक कला चळवळी आणि आधुनिक निरामय विधींच्या संगमाचा शोध घेते. १९२० च्या दशकातील कलाविश्वापासून प्रेरणा घेऊन, ही ओळख एक परिष्कृत सेरिफ वर्डमार्क आणि व्हिक्टोरियन युगातील चित्रकलेचा वापर करते, ज्यामुळे पेंट बाय नंबर्स किट्स एक अत्याधुनिक, ध्यानात्मक उपक्रम म्हणून सादर होतात. मेलर पॅकेजिंगची रचनात्मक मांडणी बाह्य मिनिमलिझमपासून उच्च कॉन्ट्रास्ट, समृद्ध रंगांनी भरलेल्या आतील भागापर्यंतचे संक्रमण सुलभ करते, ज्यामुळे अनबॉक्सिंग ही सर्जनशील एकाग्रतेकडे जाणारी वाट बनते. ही सुसंगत प्रणाली नॉस्टॅल्जिक कारागिरीला आधुनिक जीवनशैली रचनेशी जोडते आणि छंदप्रेमींचा अनुभव अधिक उंचावते.
The Recognition
About the A' Design Award कांस्य पुरस्कार
Craftoria प्राथमिक कार्य: ब्रँड ओळख हे A' Design Award कांस्य पुरस्काराचे विजेते आहे, सर्जनशीलता, कल्पकता आणि चतुराई यांमुळे उठून दिसणाऱ्या उत्कृष्ट रचनांना दिला जाणारा उच्च प्रतिष्ठेचा सन्मान. कांस्य विजेते कौशल्यपूर्ण आणि लक्षवेधी सर्जनशील कलाकृती असून रचनाकारांचा अनुभव, कल्पनाशक्ती आणि साधनसंपन्नता सिद्ध करतात. Craftoria प्राथमिक कार्य: ब्रँड ओळख ही अत्यंत मानाची, कौतुकास्पद आणि जिव्हाळ्याची, उल्लेखनीयरीत्या व्यावसायिक आणि नाविन्यपूर्ण वस्तू असेल अशी अपेक्षा आहे. ही कांस्य पुरस्कार जिंकलेली रचना कला, विज्ञान, रचना आणि तंत्रज्ञानातील उत्कृष्ट पद्धती अंगीकारते आणि तपशिलांकडे दिलेल्या लक्षामुळे उत्कृष्ट आहे. Craftoria प्राथमिक कार्य: ब्रँड ओळख गरजा उत्तम प्रकारे पूर्ण करते, इच्छांना स्पर्श करते, भावनांना मोहित करते आणि कुतूहल जागवते.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
- Dimensions & Packaging
- Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
- Tags
- art, painting, hobby, vintage, illustration
- Production Technology
- The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
- Design Challenge
- The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
- Research
- Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
- Inspiration
- The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
- Project Duration
- 6 months, France and USA
- Operation Flow
- The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.
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