Roofarm Rebranding प्राथमिक कार्य: ब्रँड ओळख by Naoki Eguchi and Taiki Yamada is a highly esteemed winner of the very prestigious 2026 A' Design Award कांस्य पुरस्कार in ग्राफिक्स, चित्रण आणि दृश्य संवाद डिझाइन Competition Category.
कांस्यग्राफिक· 2026
Roofarm Rebranding प्राथमिक कार्य: ब्रँड ओळख
by Naoki Eguchi and Taiki Yamada
Client: RooFarm Inc.
A' Design Award कांस्य पुरस्कार Winner in ग्राफिक Category
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The Design
About Roofarm Rebranding प्राथमिक कार्य: ब्रँड ओळख
पुस्तक मजकूर: हा प्रकल्प Roofarm च्या व्यवसाय विस्ताराशी सुसंगत असा एक रिब्रँडिंग उपक्रम आहे. ही कंपनी शहरी छतावरील शेतीपासून वाढली असून आता तिच्या शहरी कामकाजासोबतच मोठ्या प्रमाणावरील ग्रामीण शेतीमध्ये विस्तार करत आहे. या टप्प्यावर, कंपनीची दृष्टी "जगाच्या अन्नपुरवठ्याला टिकवण्यासाठी शेतीचा पुनर्शोध" अशी नव्याने परिभाषित करण्यात आली. ही दृष्टी शेतीला पायाभूत सुविधा म्हणून व्यक्त करणाऱ्या सर्किट-प्रेरित ओळखीमध्ये रूपांतरित करण्यात आली. या ओळखीमध्ये दोन परस्परसंबंधित आकार आहेत जे शहरी आणि ग्रामीण प्रणालींमधील नातेसंबंधाचे प्रतीक आहेत.
The Recognition
About the A' Design Award कांस्य पुरस्कार
Roofarm Rebranding प्राथमिक कार्य: ब्रँड ओळख हे A' Design Award कांस्य पुरस्काराचे विजेते आहे, सर्जनशीलता, कल्पकता आणि चतुराई यांमुळे उठून दिसणाऱ्या उत्कृष्ट रचनांना दिला जाणारा उच्च प्रतिष्ठेचा सन्मान. कांस्य विजेते कौशल्यपूर्ण आणि लक्षवेधी सर्जनशील कलाकृती असून रचनाकारांचा अनुभव, कल्पनाशक्ती आणि साधनसंपन्नता सिद्ध करतात. Roofarm Rebranding प्राथमिक कार्य: ब्रँड ओळख ही अत्यंत मानाची, कौतुकास्पद आणि जिव्हाळ्याची, उल्लेखनीयरीत्या व्यावसायिक आणि नाविन्यपूर्ण वस्तू असेल अशी अपेक्षा आहे. ही कांस्य पुरस्कार जिंकलेली रचना कला, विज्ञान, रचना आणि तंत्रज्ञानातील उत्कृष्ट पद्धती अंगीकारते आणि तपशिलांकडे दिलेल्या लक्षामुळे उत्कृष्ट आहे. Roofarm Rebranding प्राथमिक कार्य: ब्रँड ओळख गरजा उत्तम प्रकारे पूर्ण करते, इच्छांना स्पर्श करते, भावनांना मोहित करते आणि कुतूहल जागवते.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
- Dimensions & Packaging
- The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
- Tags
- Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
- Production Technology
- Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
- Design Challenge
- The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
- Research
- This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
- Inspiration
- RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
- Project Duration
- The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
- Operation Flow
- The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
- Team Members
- Naoki Eguchi - AD / D
Taiki Yamada - AD / D - Image Credits
- Naoki Eguchi / Taiki Yamada
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