Ugly Monster Fungsi Utama: Pembungkusan Aiskrim Batang by JBBC Branding Consultancy

Ugly Monster Fungsi Utama: Pembungkusan Aiskrim Batang by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2020

Ugly Monster Fungsi Utama: Pembungkusan Aiskrim Batang

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Fungsi Utama: Pembungkusan Aiskrim Batang

Teks Buku: Ugly Monster adalah pembungkusan untuk produk aiskrim batang yang dihasilkan di Taiwan. Reka bentuk ini menampilkan sebuah karakter berwarna hijau dengan permukaan kasar, diinspirasikan daripada jambu batu, sejenis buah yang ditanam di bandar Yanchao. Warna hijau berpendaflor memberikan karakter tersebut penampilan yang positif dan ceria. Badan dan kaki mempunyai nisbah yang tidak seimbang, dan karakter ini tidak mempunyai tangan, menjadikan bentuknya kelihatan lucu. Pembungkusan ini berukuran lebar 70 mm, panjang 195 mm dan tinggi 20 mm. Matlamatnya adalah untuk mempromosikan produk serta menarik perhatian kepada bandar kecil ini beserta para petaninya.

The Recognition

About the A' Design Award Gangsa

Ugly Monster Fungsi Utama: Pembungkusan Aiskrim Batang ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Ugly Monster Fungsi Utama: Pembungkusan Aiskrim Batang diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Ugly Monster Fungsi Utama: Pembungkusan Aiskrim Batang memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.