Daikure Brand Identity Poster by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi Competition Category.

GangsaPengiklanan· 2020

Daikure Brand Identity Poster

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Gangsa Winner in Pengiklanan Category

12,920

Verified Award Winner

Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Poster

Identiti Jenama Daikure ialah siri poster yang dicipta untuk sebuah syarikat pembuatan Jepun dalam industri berat. Pekerja sebenar syarikat tersebut tampil sebagai model. Mata yang jelas dan tenang melambangkan fokus dan ketukangan. Postur model memaparkan keberanian dalam profesion mereka. Riak wajah pula mencerminkan pengalaman yang panjang dan kebolehpercayaan. Kontras antara cahaya terang dan warna biru gelap menyokong nilai jenama iaitu profesionalisme, ketelitian dan ketukangan. Imej-imej ini direka untuk menyampaikan tenaga yang kukuh dan mantap.

The Recognition

About the A' Design Award Gangsa

Daikure Brand Identity Poster ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Daikure Brand Identity Poster diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Daikure Brand Identity Poster memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd