2030 Messaging Gift Kad Hadiah oleh Tist

Reka bentuk 2030 Messaging Gift Kad Hadiah oleh Tist ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Cenderamata.

BesiCenderamata· 2020

2030 Messaging Gift Kad Hadiah

oleh Tist

Klien: Tist

Pemenang A' Design Award Besi dalam Kategori Cenderamata

28,744

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #102099

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai 2030 Messaging Gift Kad Hadiah

2030 Messaging Gift ialah satu siri kad hadiah yang direka untuk pengguna berusia dua puluhan dan tiga puluhan. Kad-kad ini boleh digunakan di semua kedai jenama sesebuah syarikat gaya hidup global. Setiap kad membawa mesej ringkas berbentuk galakan, pujian, penghiburan atau ucapan tahniah, yang ditulis dengan kata-kata yang biasa digunakan oleh kumpulan usia ini. Sepuluh jenis telah dihasilkan, masing-masing berukuran 50 kali 90 milimeter. Pelbagai warna dan bahan disusun berlapis-lapis untuk memberikan kesan tiga dimensi pada permukaan kad. Kad-kad ini membolehkan seseorang menghantar mesej sekali gus menyimpannya sebagai milik sendiri.

Pengiktirafan

Mengenai A' Design Award Besi

2030 Messaging Gift Kad Hadiah ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. 2030 Messaging Gift Kad Hadiah diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. 2030 Messaging Gift Kad Hadiah dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensi & Pembungkusan: 50mm*90mm0.03mm / 10 types
Tag: Card, Message
Teknologi Pengeluaran: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Cabaran Reka Bentuk: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Penyelidikan: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspirasi: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Tempoh Projek: May ~ December, 2018, All brand stores of CJ Group in Korea
Aliran Operasi: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Ahli Pasukan: TIST, Client : CJ