Huade Identiti Visual Bandar by Fu Yong is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafik· 2020

Huade Identiti Visual Bandar

by Fu Yong

Client: Huade

A' Design Award Besi Winner in Grafik Category

11,681

Verified Award Winner

Verify Award Status for #102148

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade Identiti Visual Bandar

Huade pernah menjadi pangkalan tentera yang penting untuk mempertahankan sempadan utara China. Kemudahan ketenteraan yang terbengkalai dapat mengembangkan pengalaman ketenteraan dan pelancongan, dan mendorong pembangunan ekonomi bandar. Reka bentuknya diilhamkan oleh butang, simbol jeda dan mulakan pada butang bermaksud menghentikan tugas yang sibuk, dan memulakan perjalanan Huade. Gabungan simbol jeda dan permulaan dan pentagram adalah Abb Inggeris. HD Huade. Bintang berujung lima adalah bahagian dari bendera tentera dan tanda pangkat. Huade akan sentiasa mengingati dan memberi penghormatan kepada para pahlawan yang mempertahankan negara semasa perang.

The Recognition

About the A' Design Award Besi

Huade Identiti Visual Bandar ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Huade Identiti Visual Bandar diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Huade Identiti Visual Bandar dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.